Ontolo's Link Building, SEO, and Content Marketing Blog

Link builders, what are we building when we build links? I humbly submit that we're building - in part - signals that search engines can use to define our pages and determine where to rank them. Both Google and Bing have recently confirmed that they derive signals from Facebook and Twitter. It may not be enough to be a link builder anymore... welcome to the Signal Builder era ;)

This round up starts with content that looks in and around social signal building, and closes with a farewell to a fallen link builder. Here's the roundup from 2 weeks ago: 31 New Link Building Resources: Roundup for 11/5-11/18.

4 On Signal Building + the Shifting Role of the Link Builder

1. What Social Signals Do Google & Bing Really Count?
2. Search Geeks Speak; Social Signals in Search
3. The Algorithm + the Crowd are Not Enough
4. Ask And Thou Shalt Receive

Music to Build Links (and Social Signals) By

From DJ SEOpernaut

• Kanye West's new album
• Hell of a Life
• FadeMachine by Nacirema and Dr. Gonzo
  From Garrett
• Bassnectar
• Felix Laband Here also.

25 Link Building Resources

1. Link Building this Month (11.2010)
2. Broken Link Building: Feast On Your Competitors
3. Looking for co-citations? Here’s a way to do it on a large scale.
4. Should We Stop Focusing On Keyword Driven Anchors?
5. Link Building with Google Alerts: A Guide
6. Link Building via Curation
7. Finding Links vs. Generating Links
8. 12 Ways to Vary Your Anchor Text
9. Video: How to Avoid Unnatural Link Building Patterns
10. Inhouse Link Building Interview: Ross Hudgens
11. Inhouse Link Building Interview: Dan London
12. "Optimizing Your Practice For Online Visibility"
13. Link Curation – Man Vs Machine
14. 4 Ways to Build Links Without Anchor Text
15. Using Up Your Leftovers: Link Building Edition
16. How Link Decay Can Cause Cavities In Your Link Profile
17. Link Building through Social Media
18. SES Berlin 2010: Advanced link building 2011
19. The 10 Kinds of Comment Spam
20. The Redeeming Qualities of Links with a Bad Reputation
21. Competitive Analysis for Local Search-Part 4
22. 4 Link Building Success Stories
23. What is SEO Link Building?
24. Linked Data Needs Links
25. The Link Fetish
26. Stop Spamming Us With Free Viagra Links

6 Link Building Tool Resources

1. Big List of SEO Software
2. Masking affiliate links? Use GoCodes
3. SEO SpyGlass Adds Blekko as Additional Backlink Research
4. What are the best paid tools for link building?
5. Screaming Frog SEO Spider
6. Backlink Smackdown Part 2

2 Highly Linkable Content Examples

1. Google Adwords Tax Calculator (link builders - study this... is there a calculator missing in your market?)
2. 3 EXAMPLES OF TIMELY LINK BAIT TO SPUR YOUR CREATIVITY

2 Excel Heaven Resources

1. Excel Tools for SEO
2. Extract Your Competitor Keyword Strategy [Excel Skills]

6 Email + Link Building + Content Resources

1. HOW TO WRITE A LINK REQUEST BASED ON TIPS FROM OKCUPID
2. How to use email list rental to grow your social media following
3. E-Mail Newsletters: Increasing Usability
4. Does Blogger Outreach Still Work?
5. Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places (attacks the "sales funnel" metaphor)
6. Timing is Everything: Why You Need an Editorial Calendar

RIP Jaamit

• A small tribute to the SEO legend who is Jaamit Durrani - SEO Director of OMDUK.
• Jaamit
• Remembering Jaamit: Outcomes from Call
• Thoughts on Jaamit
• Link Building in Real Life - Think Visibility 04-09-10 (how I discovered Jaamit)