Ontolo's Link Building, SEO, and Content Marketing Blog

So link buying cracked the mainstream press twice in the past two weeks... I almost long for the relative calm of 2 weeks ago when all we had to highlight was link prospecting ;) We captured the bulk of the coverage below - if you know of any good thinkery around any of these stories please comment. For the record what I saw of Overstock's discounts-for-EDU-employee methods really got the ol wheels turning...

And in case you missed it, I'd like to direct you towards the Ontolo review by Wiep. Yes, it's up on my refrigerator next to my son's first drawing ;)

1 Link Building Event

• Distilled Linkbuilding Seminars 2011
  London: 18th March
  New Orleans: March 25th
  Description: Link Building Training: Do You Already Have All the Links You Need?

Would You Report a Competitor?

1. Would you report a competitor to Google?
2. The Dirty Little Secrets of Search
3. Google Penalizes Overstock for Search Tactics
4. Overstock Gets Penalized by Google
5. The JCPenney Situation Is A Symptom Of A Bigger Disease
6. The Pains of Rebuilding
7. Unnatural Links message
8. Hey Google: I know how to solve your paid links problem
9. 10 Things You Should Have Learnt from the JC Penny SEO Fiasco
10. Overstock.com's Google Rankings - Too Good?
11. How Dare You Tell Me To NoFollow My Sponsored Links
12. When are penalties lifted? (Matt Cutts Video)
13. How paid links do not necessarily decrease the quality of the SERPs

2 Songs for Building Links To

1. fatboy slim feat. Wildchild - Renegade master
2. "Arguru" by Deadmau5

4 Link Building Expert Interviews + Resources

1. Into The Minds of Link Builders
2. Melanie Nathan: one-woman SEO show, link building master, bacon addict
3. Search Geeks Speak; Link Building Panel
4. Infographic: The Preciprocation Link Building Flowchart

25 Link Building Resources

1. Can big brands engage in guest posting?
2. 9 Ways to Work with Your Client's PR Agency
3. Online PR and Getting Links From Major Media: 6 Examples
4. 10 Years of Link Building Advice
5. 4 Kinds of Prospecting Phrases for Link Building Queries
6. Why Internal Links are More Important than Backlinks
7. SES London 2011: takeaways and top tips
8. Visualizing Link Flow Within a Site
9. How to Build a Blogger Outreach Campaign, Part 2
10. How to make a link bait that goes viral
11. SES London 2011 – How to Become A Link Magnet
12. Link Building Tools I Wish Someone Would Build
13. How To Rank Nationally With Local Links
14. Link Building with a Passion
15. Turn Stolen Copy Lemons Into Link Lemonade
16. Gain More from Your Link Building
17. It’s Time To Optimize Your Links For Mobile
18. 51 essential link building tips
19. Getting SEO Value From Your Affiliate Links
20. Don’t Break The Cardinal Rule Of LinkBait
21. How to Find Quality Links Using Google Operators
22. How Link Analysis Works for SEO
23. 10 Local Search Tools I Simply Can’t Live Without
24. 9 Questions To Ask After A Site Links To You
25. Does Google still recommend 100 links or fewer per page?

5 Social Signal Building Resources

1. 10 Links to Make Sure You Add to Your Google Profile
2. The Next Generation of Ranking Signals
3. Connections, Relations and Search: What Your Social Graph Says About You
4. Google’s Search Results Get More Social; Twitter As The New Facebook “Like”
5. A Tweet's Effect On Rankings - An Unexpected Case Study

6 Link Building Tools and Reviews

1. See What’s New in Link Insight v3.0
2. Introducing Majestic Site Explorer
3. Ontolo Toolset Review by Wiep
4. CA Getlisted Launches
5. New SEO Tools: What Does Your Competitor’s Anchor Text Look Like?
6. Extract Links from HTML

Yet More Awesome

• Linkback Mountain
• How to Produce 2-3 Quality Blog Posts in 1 Hour a Month
• The Only Thing You’ll Ever Need To Know To Never Get Penalized
• Find Other SEO Legends Using Delicious
• How to Write a Great SEO Case Study
• How to Get Deep Links with Optimized Anchor Text from a PageRank 6 Website (WordStream Seeking Guest Bloggers!)