Here at ontolo, we have been working for the past several months to solve one of the largest difficulties in search engine marketing and online marketing in general: Link Building.  Some of you know that I have been brainstorming this service for over 5 years and was hoping to one day be able to put something like this together.

Today, after spending the last six months designing and developing this solution, we are making this service publicly available.

This link building service is a large-scale market research tool that crawls the internet based on keywords and industries.  It assigns value to those pages based on the value, relevance, and potential.  It then categorizes approximately 75% of the web pages it finds as blogs, social networks, forums, press releases, etc…any number of over 50 web page classifications.  This makes it not only a link building tool, but also a PR, outreach, news, and social media research tool.

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Hundreds of thousands of people create new links every day to explain, illustrate and share the ideas that are important to them. Links remain a central measurement that search engines use to make decisions about how websites should rank for search terms because people continue to use them to lead others to valuable information. On every web page (URL) with links there are many measurable data points that help search engines decide how much influence that URL’s link should have on the rankings.

We have assembled a sampling of some of the URL data points that we have found to influence the link value search engines assign. This is by no means a comprehensive list of factors, but for those engaged in link acquisition it provides a framework for analyzing the link value your site is likely to receive from a target link prospect.

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