Once you have set link building goals then prospected, qualified and segmented your influential link prospects you must begin the actual work of link acquisition. Though tedious, the link acquisition phase provides much of the emotional highs and lows of large scale link building. It is at this stage that you finally test the theories, perceptions, pitches and subject lines of your overall link building strategy.

This article provides 9 tips for effective link building that will improve your efficiency and link conversion rates as well as the overall value that your link building efforts produce. At the end of the article you’ll find a checklist of 27 information items we recommend having on hand as you begin your work.

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Your list of link opportunity urls – which you qualified out of your link prospect data set – must be segmented to increase the efficiency and conversion rate of your link acquisition phase. By segmenting your link opportunities you more effectively structure the work of acquisition and ensure that you approach each opportunity with the link offer most likely to result in conversion (the publication of your link).

Because you used your business goals to qualify your link opportunities, you know that all of your following efforts will meaningfully impact your link building KPIs.

Segmenting your link opportunities impacts your acquisition efforts in two ways:

>> Increased Efficiency
By grouping like opportunities together you can gather necessary resources and information and knock out large portions of your outreach at one time. Further, you ensure that you’re using the right people for each type of acquisition group – the personnel submitting to niche directories may not be suitable for comment campaigns.

>> Increased Link Acquisition Rates
By organizing your link opportunities into meaningful segments you can better target each segment with link offers that will resonate with them. This in turn increases your acquisition rates.

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Once you have identified your goals and KPIs and created your list of 100-250,000 targeted, rank-influencing link prospects (we crawl to build our large scale link prospect lists) you must further analyze them to identify those that will help you meet your link building goals. Remember, the criteria you set for qualifying link prospects must follow from your goals.

Even if you don’t create link prospect sets in the hundreds of thousands you may find our qualifiers useful. At the end of the article you’ll find all 55.

We recommend a 2-step approach in the qualification stage. First, use automated methods to focus on easily measurable factors to cull the list down to those urls most beneficial to your goals. Then use a by-hand, human review to further qualify and segment the best link opportunities.

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Setting clear goals enables you to focus your efforts on influencing search rank, your market’s media (including social), or both. Consider these link building goals as you go about setting your own:

Examples of Clear Link Building Goals:

1) Increase conversions through targeted search traffic
2) Increase conversions through targeted referral traffic
3) Increase positive mentions from influential media

Once you’ve decided on your link building campaign goals – and set both target dates and target numbers – you must identify their key performance indicators. Key performance indicators, or KPIs, are measurable results that demonstrate movement towards or away from your goals. KPIs enable you to communicate the value of your link building campaign to everyone in your organization.

Here are examples of some key performance indicators based on the goals listed above.

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