Certainly you should be building links to your website, but to which pages? To achieve maximum ranking increases it’s vital to begin with careful, strategic selections – and sometimes alterations – of your site’s URLs.

This article identifies seven different types of URLs that would make excellent targets for a link building campaign… It also encourages marketers to consider thinking in terms of URL-level link building campaigns. We even recommend that you structure your work (spread sheets, keywords, tracking, notes, internal knowledge holders etc…) per URL for maximum results.

These strategy tips augment the process outlined in the Link Building Guide >>

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Should link builders pursue nofollow links? We say yes, absolutely, but with two qualifications: the nofollowed links must have contextual relevance to your URL and measurable marketing value.

This article identifies 16 measurements that determine a link’s marketing value outside of search rank influence. We work with 200k+ URLs at a time, so we focus on automatable, repeatable and/or scrapeable measurements. SEO for Firefox provides a great deal of the measurement data we recommend evaluating – in exportable format.

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Once you have set clear goals and KPIs for your large scale link building campaign it’s time to begin the work of prospecting. Large scale link building works best with thousands – or better yet hundreds of thousands – of link prospect URLs. Gathering this number of link prospect URLs requires tools. If you’re conducting large-scale link building without developing your own crawler and scraper we recommend using free, web-based link data gathering tools.

When evaluating a free, web-based link building research tool, the main thing you want to look for is the ability for one of the following actions:

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Today we launched http://Link-Building-Guide.com to add our link building methodologies and processes to the link building conversation. Please visit, read, think and let your mind simmer on the framework and strategy we outline. We welcome any feedback, and hope that we can contribute to your large scale link building efforts.

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