13
Jun
2013
Bigger, Better, Faster Content Research with Your (Free) Ontolo Account
By: Ben Wills |

One of the newest abilities of Ontolo is to research various kinds of content for your content marketing efforts. With Ontolo, in just minutes, you can perform targeted research for content you are writing and/or promoting.

What we realized was that great content often requires great research. Since Ontolo is, first and foremost, a research tool, we put a lot of time and energy into making it as great of a content research tool as it is a link building tool.

Some kinds of content we help you research quickly:

  • "Basics of" Content
  • Communities
  • Events
  • Problems and Challenges
  • Research and Reports
  • Tips
  • ...and over 15 more content types

Later, if you use Ontolo for your content research, you can use that same list of researched sites to identify sites for building links to your newly-published content.

Best of all, we offer free accounts that let you run 25 of these reports. Details and signup are at the end of this post.

Here's how you can get started using Ontolo for content research, right now.


1. Go to the Instant Prospector

(If you're not logged in, click here to log in and you'll be sent to the Instant Prospector after you login.):

Once logged in, go to the Instant Prospector, and you'll see this:


2. Enter a Prospect List Name.

Use any name you'd like. For this example, we'll use "Dog Training Tips."


3. Enter your Prospecting Phrases.

Prospecting Phrases are used to find similar content, specific to your campaign. You can enter up to 10 of these.

If you're looking for "Tips" pages about dog training, you might use Prospecting Phrases like:

  • dog training
  • training your dog
  • training your dog at home
  • ...etc.

You don't need to add things like "tips" or "advice" to your Prospecting Phrases. That will be handled in the next step.


4. Select a Footprints Template.

This is where you select the kind of research you're looking to do.

If you're looking to research content, select an "Ontolo Content Research Template." In our dog training tips example, you could select "Tips" from here, or "Process & How-To."

Footprint Templates take care of figuring out all of the different content research query combinations you might use for a specific content type so you don't have to.

Likewise, if you want to perform Link Building, such as researching other content people have written about dog training, you could select "Blogs" from the "Ontolo Link Building Templates."

You can also use and add your own custom templates, but we'll get to that in another post.


5. Search Results to Return.

If you're familiar with content research using search engine queries, you know that the less search results you collect, the higher the quality of content you'll find. But you'll sometimes want as many pieces of content as possible. This section helps you with that.

Choose a lower number of search results to return for a higher-quality, but smaller, list. Choose a higher number of search results to return for a lower-quality, but larger list.


6. Advanced Settings.

We're going to leave this blank for now. After you've run some more reports and configured other parts of Ontolo, this will become more useful. If you're working ahead and want to use this, here's some documentation to help you understand the advanced settings.

Click Here to view the advanced settings documentation.


7. Click "Create New Link Prospects List."

That's it!

Your report will now be queued. Typically, reports take between 5 and 20 minutes. When your report is done, we'll send you an email so you can come back and download it.



Get More Reports

Free accounts let you run 25 of these reports.

Beyond that, we have plans starting at $47/mo for 250 reports. That's less than $0.19 per report. At a low-estimate average of 5,000 prospects per report, that's 1,250,000 custom, automated link prospects found for just $47/mo.

Click here to sign up for more reports today!



If you have any questions with any of the Ontolo tools, just click the "Feedback" tab in the bottom left. You'll be able to quickly create a help desk ticket for that tool. We usually get back to these within 24 hours.

Happy researching!

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