Link Building with Guest Posts, The Complete Guide
Link Building with Guest Posts
The Complete Guide
Written by Ben Wills
A Link Building Tools Company
August 1, 2011
A Quick, Personal Note
I have a confession to make.
(I also have something to share with you.)
I wrote this post, more than 5,000 words, in less than a week. As in...I wrote the first words six days ago. There's an eBook, an accompanying spreadsheet, and marketing collateral that I've created alongside of it. The post I made last week was a draft of this and got dozens of tweets and onto peoples' radar. I have no idea how this will perform. It could flop, or maybe you will really enjoy it and share it with as many people as you can...in your office, on Twitter, Facebook and Google+.
But that's not my confession. My confession is this: I've never done this before.
Sure, I've written blog posts, guest posts and interviews. I've compiled other writers' work into eBooks. I've taken screenshots and put them into how-tos.
But to conceive of a piece, outline it, write and publish a "successful" draft, significantly expand on it, and compile what you're about to read....there's no reason I should have thought I could do this. I didn't graduate from college. English/grammar was, in fact, always my weakest subject. I don't practice writing and, to be honest, publishing something to the world scares the piss out of me. To top it all off, I'm incredibly introverted.
Why I am I telling you this?
I wanted to confess that to you because if I can do it, a college dropout who's never been much of a writer, there's no reason you can't either. You have your own expertise, strengths and unique lessons and perspectives to share with others. I encourage you to find your voice. If you've already found your voice, I encourage you to let it be heard.
What you're about to read is a guide that's born from lessons we've learned from numerous, successful, content-based link building campaigns. We've had guest post campaigns that have gained hundreds of links - most, unsolicited - across just a handful of well-placed and designed pieces of content. This also includes successes such as an unsolicited link from Time.com. That was a good day.
I'm telling you all of this because it's not difficult. The only fundamental challenge of link building with guest posts is fully understanding the strategies and processes of what makes a great guest posting campaign great. The purpose of this guide is to help you craft your own strategy, for your own market, with your own voice and to do so to get the greatest reach possible.
One More Thing... This guide will only be up for this week. After that, you'll need to submit a request form in order to get it. So, here is the PDF Guide, and here is the Guest Posting Management Spreadsheet.
If you enjoy this, please share it with your network and comment below. I have lots more content like this I can produce, I just need to know that people find it useful to continue doing so.
Enjoy, and I wish you the best of luck.
Table of Contents
|02.||The Process||..............||Page 04|
|03.||Topic Brainstorming||..............||Page 05|
|03.1 Google Sets||..............||Page 08|
|03.2 Google Related Searches||..............||Page 10|
|03.3 Top-Linked Content||..............||Page 12|
|03.4 SERP Phrase Occurrences||..............||Page 14|
|03.5 Content Types Spreadsheet||..............||Page 18|
|04.||Crafting Captivating Titles||..............||Page 20|
|05.||Writing the Post||..............||Page 23|
|06.||Finding Sites to Pitch||..............||Page 25|
|07.||Pitching Your Post||..............||Page 27|
|08.||Promoting Your Post||..............||Page 31|
|09.||Managing the Process||..............||Page 33|
|10.||Designing a Strategy||..............||Page 36|
|11.||Additional Resources||..............||Page 38|
|12.||About Ontolo||..............||Page 39|
It's no secret that guest posting is one of the most popular and successful methods of link building today. Because it's a method that utilizes (ideally) great content, it's what the search engines want in their indexes. For this reason, it's a low-risk, high reward opportunity.
Let's look at some other benefits of link building with guest posts:
- Building relationships with other bloggers/publishers/companies. (From here on out, I'll refer to any of these as Publishers).
- Getting in front of those Publisher's readers and subscribers.
- Because the Publisher holds a responsibility to their readers, they must only publish content the readers care about. For this reason, this is interpreted by readers as a trust signal or "vote" for your expertise and credibility.
- You write the copy. You get to decide how to position your brand and messaging.
In short, guest posting expands the reach of your messaging, allows you to build new and valuable relationships, and allows you to design the messaging around your brand. Sounds pretty ideal, doesn't it?
Other Resources for Getting Started with Guest Posting
- The Agency's Guide to Building Links and Expertise with Guest Placement Campaigns, Garrett French
- Guest Blogging as a (Promotional) Link Building Strategy, Rae Hoffman-Dolan
- Can big brands engage in guest posting?, Hugo Guzman
- The Fine Art Of Creating a Guest Posting Strategy, Angie Nikoleychuk
- Guest Posting Strategy, Blog Tyrant Also check out his guest posting strategy diagram.
In this post, we'll go through the eight core steps of guest posting:
- Brainstorming the Topic
- Crafting Your Title
- Writing Your Post
- Discovering Relevant and Valuable Sites to Pitch
- Pitching Your Guest Post
- Promoting Your Posts After it's Published
- Managing the Complete Process of Guest Posting
- Designing a Guest Posting Strategy that Builds Links and Relationships
Depending on your creative process, how much experience you have writing, your last meal, the current moon phase, who had the most votes on American Idol last night, brainstorming and deciding on a topic can be a real challenge. Fortunately, there are some quick tricks you can apply to get started quickly.
The easiest way that I've found to get started is to write out a list of all of the ideas I have. I'll begin by combining some common article formats with topics that are important to my industry. In this post, for example, I've combined the idea of a "guide" with "guest posting."
Here are a few ideas to get started. As you read through this list, combine them with various topics that are relevant to your market. If you're an SEO, combine them with things like "keyword research," "higher rankings," "link building," "website architecture," etc.
- How to Do X.
- Setting Up X.
- Choosing the Best X.
- Advice About...
- Recommendations for...
- Top X Ys...
- The History of ...
- How X Got Started.
- How X is Handling Y.
- The Best ...
- The Worst ...
- The Best X for Y Uses.
- X Study.
- Research About X.
- X White Paper.
Tools to Help Facilitate the Brainstorming Process
If you're looking for a more systematic approach, there are five ways we've found to get the ball rolling.
- Google Sets
- Google's Related Searches
- Finding Already-Successful Content with the Ontolo Toolset
- The Ontolo Phrase Analysis Tool
- The Ontolo Content Types Spreadsheet
On the following pages, we'll take you through each one, step by step.
First, go to Google Sets.
Next, enter some keywords that might relate to some rough ideas you might have for your guest post:
After you've entered your keywords, click the "Large Set" button to get a list of results like this:
Google's Related Searches
1. Enter a query that might relate to your content or market, then submit:
2. Click on "More Search Tools" in the lefthand navigation.
3. Click on "Related Searches"
4. You will now see related searches below your query.
Finding Top-Linked Content with Ontolo
2. Enter a broad term related to your content topic in the Body Text field:
3. Go to the "Link & Content Types" tab and select "Guest Posts" under the "Link Types" section, then click "Click to Search Prospects":
4. Sort by Total SEOmoz URL Backlinks, Descending:
5. Review the results to see what kinds of guest post content and topics are getting the most links.
Phrase/Topic Occurrences from Google and Ontolo
1. Login to your Google Account.
2. From the Google home page, click the gear at the top right, then select Search Settings.
3. Setup Google to turn off Google Instant, then set it to show 100 search results.
4. Decide on 3-5 keywords to search on Google. Go back to the Google home page and search the first results.
5. Select and copy the text of all 100 actual search results:
7. Go to the Ontolo Phrase Occurrence Analysis Tool, and paste the text from your clipboard.
8. Repeat this for each keyword you want to use. We recommend using up to 5 keywords.
9. Set the Phrase Length you want to analyze.
10. Click "Analyze Text." The tool will then parse the text to see which phrases occur most often, providing you with more content ideas based on content that's already ranking well. Try different Phrase Lengths for different ideas. You'll see below, we changed the length to 8 to get the following results:
Using The Ontolo Content-Types Spreadsheet
I've been compiling and categorizing common content language for several years now. In doing so, I've organized over 200 topic ideas across more than 40 categories.
Click here to download the Ontolo Guest Post Management Spreadsheet. The fourth tab contains the Content Brainstorming charts.
Here's an example of a category and the language you might use when researching content ideas:
With this list, you might imagine different warnings that your customers face. If you're an SEO, "blackhat SEO" techniques are a common warning provided to customers. Combining "blackhat SEO" with, say, "Warning," you might come up with a topic idea of "Warnings Against Blackhat SEO." Combining it with something else like "Pitfalls," you might come up with a topic idea of "The Pitfalls of Blackhat SEO."
More Great Resources for Content Brainstorming
Four more fantastic resources for brainstorming content topics:
- The Link Baiting Playbook: Hooks Revisited, Todd Malicoat
- 50 Can't-Fail Techniques for Finding Great Blog Topics, Carol Tice
- 5 Ways to Brainstorm for Creative Content, Michael Erin Strong
- 20 Tips on Brainstorming Content for Your Blog, Mark Kilens
Crafting Captivating Titles
The objective of your title is to create enough interest and desire that the reader wants to click through and read your post. The catch here is that different kinds of language will resonate with different markets. I'm not sure I'd push something titled "The Top 10 Ways You Never Thought to Use Embalming Fluid" whereas "The Top 10 Ways You Never Thought to Use Duct Tape" might go over quite well.
Consider your market. Think with their listening. Put yourself in their place and write from the place of their needs, be it anything from entertainment or surprise to highly-useful information. What words does your market use that are unique to it? Is there slang or jargon you can incorporate to better relate?
Optimizing Your Title for Search Engines
Once you've got the hook portion of your title fairly well crafted, bring in some SEO elements. Look at the competition for various keywords you might use. Sometimes you're going to want to target keywords with low search volume, while other times you'll want to get that big huge guide you wrote posted on the most valuable site you can...and you'll want bring out the big guns in terms of keywords there.
Here's how I used that process with this guide. This post is: "The Guide to Link Building with Guest Posts." I had a few different ways I could have written that title. There are three parts: Guide, Link Building, Guest Posts. Each of those pieces should be researched. I chose "Guide" because this is a lead-in for a much more in-depth guide which will become "The Complete Guide." But what about "link building" and "guest posts?" It seems obvious to choose those phrases...or does it?
In the end, I actually ran through several variations and combinations of words. For "guest posts," I had originally considered "guest posting." So I did a search for "guest posting guide" and noticed the relevance of the results weren't quite what I was looking for. But I noticed another way people were talking about this process; "guest blogging." I did some searches and "guest blogging" had about 25% more searches, so I settled on that. My originally-drafted title was "A Beginner's Guide to Guest Blogging."
But something wasn't quite right about that, either. As a link builder, we think of it as "guest posting." Bloggers think about it as "guest blogging." Then I had an idea, searched, and saw that "guest posts" had almost twice as many results, the content was much more in line with what I was aiming for with this post and I went with that.
After considering variations of "link building" or "building links" and trying out some other combinations, I decided on what you see above as the final title.
Creating Captivating Titles
David Ogilvy may have put it best when he said "the purpose of a title is to get potential readers to read the first line of your content."
I found that quote from Darren Rowse's fantastic post, titled How to Craft Post Titles that Draw Readers into Your Blog Darren's one of the greats, so instead of reinventing the wheel here, I'm going to suggest you head over to that post and give it a read.
To summarize it, he offers eight title formats:
- Communicate a Benefit
- Create Controversy or Debate
- Ask a Question
- Personalize Titles
- Use Keywords
- Use Power Words
- Big Claims and Promises
- Humor Titles
Know that you're not going to get everything you need simply by reading that list. Head over to his post right now to get a complete understanding of how to craft captivating titles.
More Great Resources for Crafting Captivating Titles
Other useful links about crafting captivating guest post titles:
- How to Craft Post Titles that Draw Readers Into Your Blog, Darren Rowse
- How to Write Killer Blog Titles & Why Mine Suck, Lisa Barone
- 18 Resources to Help you Write Better Blog Titles, Alex Frais
Writing the Post
Guh. Writing the blog post. Writer's block, getting a couplefew hours to actually sit down, uninterrupted, and write....writing can sometimes be the most difficult thing to coordinate. You can find prospects in your spare time here and there. But to write, and to write well, you really need that stretch of focused time. Here are some ideas on how to get the ideas flowing and into your computer.
One thing that I've found from working with dozens of writers over the years is that everyone has different writing styles. The most beneficial thing you can do is get out of your own way of how you think you "should" write and simply allow yourself to write how you "do" write. Here are some common writing styles I've discovered along the way. If one stands out to you, try it on and run with it.
Styles of Content Creation Processes:
- Stream of Consciousness. Just sit and write whatever comes up, however it comes up, and as soon as it comes up. Sometimes, you'll just be done. Others, you might need a hefty dose of editing.
- Outline, then Expand. This is how I write. Once the topic is decided, I start listing out all of the parts of the idea, subparts, etc. Once if I've got a rough outline, I expand on individual parts and go from there.
- Research, Aggregate Key Points, Expand and Organize. This is a scavengeresque process that is *really* useful when you've hit writer's block. Thoroughly research your topic, then simply copy and paste ideas that stick out to you here and there. Once they're aggregated, expand those points with your opinion, reorganize it and, bam, you're done.
- Create a Counter to Another Post. Similar to the post above, find a post where you can present a counterpoint. Use another person's thinking to catalyze your own.
Ahhh. Writer's block. Copywriter's kryptonite. All writers deal with writer's block at some point. If you're still running into challenges after the above, here's one of the most common recommendations you'll find:
Write. Just write. About anything. Any topic. Whatever's in your head.
For 5 minutes.
If you're not in the groove after five minutes. Stop. Go do something else for a while. It's probably not time to write yet.
More Great Resources for Getting Down to Writing
Other useful links for working through writer's block (or just learning to get started quickly):
- Preparing to Write, ipl2
- Overcoming Writer's Block, Connecticut Community College
- Symptoms and Cures for Writer's Block, Purdue University
- Top 10 Tips for Overcoming Writer's Block, Ginny Wiehardt
- Overcoming Writer's Block, Steven Kotler
- The Nasty Four-Letter Word that Keeps You from Writing, Brian Clark
Finding Sites to Pitch
You figured out what to write about. You've got a snazzy, captivating title with the gravitational pull of the sun. Your content rings like a bell and sings like a mockingbird in the spring.
Now...who wants it?
If you want to quickly find willing publishers, head over to My Blog Guest right now, register, and start connecting up with Publishers.
If you want (or need) to do your own research, blog directories can be a great place to start. Check out the Technorati Blog Directory, drill down into your market and go from there.
But, even better than that, is a strategy we've used to get guest posts placed on sites that lead to visibility and links from sites like http://time.com Time.com. Here's the process:
- Go to the Ontolo Link Building Query Generator.
- Add in up to 5 targeted keywords that are relevant to your article.
- Check the box in the "Asset Types" section labeled "Content for Placement."
- Click the "Generate Queries" button at the top of the page.
At this point, you'll have 50 queries per keyword you entered to use on Google for finding guests that have already been published in your market.
Now. Why try and find guest posts that are similar to yours that have already been published? Two reasons:
- If a site has already published a guest post that's similar to yours, they're quite likely to publish yours if you ask. This relates to the Commitment and Consistency principle in Robert Cialdini's classic book called Influence: The Psychology of Persuasion.
- Research the backlinks to guest posts that are similar to yours. Someone who linked to a previous guest post on that topic might be more interested in your own, unique content for their own site.
Once you've generated the queries above, start digging around in the search results. You might be surprised at what you'll discover.
More Great Resources for Finding Sites to Pitch
Other useful links to help you discover guest posting opportunities:
- My Blog Guest
- Automated Prospecting for Guest Posting Opportunities with Ontolo
- 10 Places to Find Blogs to Guest Post On, Kwame Boame
- 3 Smart Google Search Tips to Hunt for Guest Post Opportunities, Ann Smarty
Pitching Your Post
You're finally here. The moment it all comes together. The moment where it all counts. The pitch.
Pitching guest post ideas can be daunting. Many "good" link request campaigns might get a link in 1 out of 20 emails sent to people you don't already know. Guest posting is different. 1 out of 5 to people you don't already know is not uncommon. That is, if you pitch it the right way.
When it comes down to it, all Publishers want to be pitched differently. At the end of this section, there are a few links to posts that some bloggers have made which clearly outline how they wish to be pitched. BEFORE you pitch someone, look for a post like this on their site. Publishers who get pitched a lot for guest posts will do this. If you don't follow their request guidelines, your chances of getting in are significantly reduced.
Guidelines for Pitching Guest Posts
As a general rule, you'll have a much better response if you have the following things lined up:
- Your post is already written.
- You pitch multiple posts at the same time. (and ask which they would prefer to place.)
- You add a one sentence or, at the most, two sentences that say something unique about the post that you don't necessarily interpret from the title.
- You address it personally and send it to the editor's/blogger's/whoever's email address directly.
- Show samples of your work (links) that you've published before.
- There will always be publishers who want it differently than the list above.
- We're not saying it's the only way to do it. But we've found the above tips to
- yield significantly higher results.
How to Dramatically Increase Acceptance Rates
There's a fundamental principle with how people work and who they choose to work with. In the end, we all work with people we know, like and trust. If you approach someone who already knows you, likes you and trusts you, how much more likely will they accept your guest post offer?
Before I go into the three steps below, I highly encourage you to read Hugo Guzman's post, How to Engage with a Social Media Influencer. If you're looking to build relationships with powerful folks, you must understand the concepts he outlines in that post.
Step 1. Let them know you.
Online, it's so easy to make someone aware of you. You don't have the typical barriers to introductions and friendships that you do in person. When you meet in person, socially, it's simply a bigger deal than easing into it online.
Three ways to help ease someone into finding out who you are:
1. Comment on their blog with insightful responses.
2. Follow them on Twitter, re-tweet them, and initiate a dialog.
3. Send them an email.
Step 2. Helping them to like you.
The decision of whether or not you actually like someone is not always easy. As people, we're complex beings. While one tactic may be obvious to us (ie: I like people who are funny and dependable), someone else might be serious to the point of not trusting someone who's joking around all the time.
What I can say is this: There are things that most people don't like. And, the best you can do in the beginning is to not do these things. Don't be offensive, don't be judgmental (of them or others), and check your ego at the door. If you follow those three things, you're at least not giving the vast majority of people a reason to dislike you.
Step 3. Building trust.
You probably know by now that it's simply not possible to build a strong trust bond in a short period of time. Trust is built with competence, sincerity and recurrently fulfilling our promises.
While trust is not built with someone overnight, you can prepare someone's trust in you without ever having met them.
Of the three ways above that trust is built, the one that you can communicate before you even meet or have a discussion is competence. Competence can be communicate through your blog, expertise, social media, etc. When you reach out to someone that first time, expect them to check out your own blog to see how you write (and if it's a fit for their readers) as well as how competent you are.
Sincerity and recurrently fulfilling promises may be gained by referrals (this is one reason why people name-drop), but until you make that first commitment to someone, then fulfill it, there will be key pieces of trust that just aren't there.
The bottom line? Communicate your competence through writing. Point to other pieces you've written, and have a personal site that the other person can review for credentials, etc.
More Great Resources for Pitching Your Post
Here are some other useful links for pitching your posts to Publishers:
- Write a guest post for I Will Teach You To Be Rich, Ramit Sethi
- 12 Lessons Learned While Marketing "The 4-Hour Body", Charlie Hoehn. (Not exactly how to pitch for guest posts, but how one of the best pitchers was pitched.)
- 4 Tips for Pitching Guest Posts Like a Pro, Aman Basanti
- 9 Ways to Become an Exceptional Guest Poster, Darren Rowse
Promoting Your Post
Your post is written, published and is now being read by the many readers of where you published. It's time to promote it.
Promoting a guest post is a little different than traditional link building. Sure, there are link requests, but because it's a blog post, it also has a shorter shelf life. The main focus here will be promoting it with social media.
Here are 8 Ways to promote your guest post once it's published.
1. Tweet your post out on Twitter.
2. Request your Publisher to do the same to their network.
3. Send @ messages on Twitter to folks you linked to from your post. (You did link to other sites, right?)
4. When other people comment on Twitter about the post, if it's positive, consider re-tweeting those messages throughout the next day or two.
On Your Own Blog:
5. Publish a post on your own blog pushing your readers to your guest post.
6. If you can, instead of sending @ messages to people you've linked to, email them instead. Let them know you appreciated their content so much that you linked to it from your post.
7. Email your contacts to request that they link to it from a Twitter post as well.
8. Monitor and respond to comments. This won't necessarily get you links, but this feeds into the relationship-building loop. Build relationships with your readers. They'll notice and are more likely to help you out again in the future.
Managing the Process
In order to better manage the process of brainstorming, writing and promoting your guest posts, we've created a companion spreadsheet to help.
The Ontolo Guest Post Management Spreadsheet consists of four tabs. We've put them in the opposite order that you use them. We've found this to actually be more intuitive for our processes. This results in the Outreach Log tab being the first tab you see when you open the document, always bringing your goal into focus.
Here is a description of the four tabs, their use, and the separate columns in each. I'll go in reverse order since that is how you will use them through your campaign.
Tab 4: Content Brainstorming
Use: Kick-start your brainstorming with over 200 topic ideas in across more than 40 topic types.
- Maximizing Value
- Top Quality
- Types of Reviews
- White Papers
- Answers Service
- How it Works
- Low Quality
- Guest Post
Tab 3: Notes
Use: Capture rough notes through the brainstorming process
- Title Ideas
- Reference URLs
Tab 2: Final Posts
Use: Log your final post ideas and statuses.
- Working Title
- Publish Status
- Key Point #1
- Key Point #2
- Key Point #3
- Reference Links & Research
Tab 1: Outreach Log
Use: Manage the outreach process and contact information for blogs/sites you are contacting.
- Home URL
- Blog URL
- Site Name
- Contact Name
- Contact E-Mail
- For statuses, we recommend using the following
- In Communication
Designing a Strategy
Writing and publishing one guest post can get you traffic and links. And that's great. But it's even more effective when you're publishing multiple posts that all fit into a larger strategy.
Here at Ontolo, we've put together guest posting strategies that, over a few articles, have gained hundreds of links, including unsolicited links from large sites like Time.com. We were able to accomplish this by effectively designing a strategy that builds relationships and reputation right alongside rankings.
The strategy is based on the concept of reciprocity. As human beings, there is this strange phenomenon inside of us that compels us to respond in kind to positive actions taken toward us. An easy example of this is when someone helps you out, you may feel compelled to tell them "I owe you one." If a friend helps you move, you might take them out to dinner, etc.
In link building with guest posts, this concept can be leveraged through your content. By linking out to others, promoting them and their good work, you'll be on that person's radar. They may not necessarily link to your right away - or ever - but they may respond by tweeting out your post, following you, etc.
Doing this multiple times, however, begins to build a greater sense of awareness that you've effectively been helping them out. If someone linked to you a couple times and promoted you on Twitter, would you be more aware of ways that you might be able to help them out?
When executing your guest post strategy, make those initial posts about everyone else. Promote the experts, the speakers, the bloggers and the Twitter users. Two of the first posts that we often put together were "The Top 50 X(market) Twitter Users" and "The Top 50 X(market) Bloggers." Those first posts were about everyone else and initiated the process of relationship building.
After giving the rest of the market credit for their expertise and accomplishments, a level of rapport begins to be built. Then, when you begin publishing content and guest posts that present your expertise, those other bloggers and Twitter users are more likely to tweet out your links, etc.
I can't stress enough how important it is to build and leverage valuable relationships in your market. These relationships are what push links, tweets, and traffic. Each guest post you write gets in front of new viewers who wouldn't have known you otherwise. Those, in turn, get tweets in front of more of an audience. And so on and so forth.
The experts, these are the people whose attention will compound all of that. Design this into your strategy.
I would recommend, first and foremost, that you check out Ann Smarty's Guest Blogging eBook. She's the owner of MyBlogGuest.com, which is a network I mentioned earlier in here, for guest authors to connect up with blogs offering guest posting space. If you're serious about a guest posting strategy, definitely sign up with MyBlogGuest.com.
If you're looking to be on the other side of a guest posting strategy - where you're inviting guest authors to your blog - and are in the B2B space, check out MLT Creative's eBook: B2B Blogging: Guidelines for Including Guest Bloggers
For a guide to SEO, there's none better than SEOmoz's Beginner's Guide to SEO.
Finally, I also encourage you to review the Ontolo Link Building Toolset. We have some tools that are completely free, some that require registration, and others that are paid. Rand Fishkin called the Ontolo Link Building Toolset "an expert link builder's dream."
For completely free tools, simply head to: http://ontolo.com/link-building-tools
To register (for free) and get access to some of our member tools, head over to: http://ontolo.com/user/register
To sign up for our most advanced link building tools, head here to start your 100% free trial: http://ontolo.com/sign-up
The first lines of code for the Ontolo Link Building Toolset were written in July of 2008 while the founder and CEO, Ben Wills, was looking for a new way to rekindle his passion for SEO. Always on the lookout for tough problems that require large sets of data, Ontolo was born.
The Ontolo Link Building Toolset is a different kind of link building tool. Most tools analyze your competitors' backlinks to find new link prospects. Ontolo doesn't. With The Link Building Toolset, you define the types of links and content, then we discover those opportunities for you. Each night, new link prospects are added to a searchable database where you can quickly combine relevance and value metrics to find, for example, "Rock climbing guest posts with minimum PageRanks of 3 and SEOmoz Page Authority of 35." In a split second, sortable results are displayed for you.
In the summer of 2010, Andy Davidoff came on board, completely rewriting the entire Ontolo code base. Previously a systems administrator with both Wayport and Vonage, within a week, the Ontolo toolset was 10 times faster, scaled 10 times larger, and was infinitely more secure.
Finally, if you're looking for someone to help you with strategy design and execution of your guest posting campaigns, we highly recommend Garrett French, who helped Ontolo get to where it is today and consistently achieved great success for our clients. His new agency, Citation Labs, specializes in content-based link building and is second to none.
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