20
Sep
2011
New Ontolo Feature: Campaign Manager, an Easier, Faster Way to Manage Your Campaigns
By: Ben Wills |

We're happy to announce a new feature called the Campaign Manager.

Previously, campaigns were managed across four separate pages in an "Account Setup" section of the toolset. This has all been combined into a single interface designed to quickly make campaign changes and updates.

Continue reading for more on the Campaign Manager.

Ontolo Toolset Update: Version 3.2

Agencies and folks who manage multiple campaigns may get the most from this release. This update is designed for significantly easier campaign management, integration with other campaign measurement and competitive reporting tools, and the ability to be notified as targeted link prospects are discovered on a daily or weekly basis.

Because this feature update has so many new, distinct feature, we've split it up into multiple posts.

Here is a List of Today's Updates & Announcements:

Here is the documentation we've put together for the Campaign Manager. First, you'll see a 5 minute walkthrough. After that, you'll see individual screenshots with descriptions and use cases. All of this has been integrated into new documentation features that are present in the Campaign Manager.

Campaign Manager: Video Walkthrough

Campaign Manager: Screenshots & Use Cases

Campaign Settings

Campaign Settings are used for defining some basic information about your campaign. However, while basic, each piece may also affect other parts of your account, prospecting and data collection. Read on to learn more.

Campaign Name

What is it?

This is the name that is used to reference this particular campaign.

How is it used?

  • The Campaign Name is displayed in the dropdown at the top right. This is accessible from any paid tool. When changed, all campaign settings are then set for searching, campaign settings updates, exports, etc.

Campaign Domain Name

What is it?

This is the website domain name for the campaign. If you're working in-house, this may be the same across all campaigns. If you're working as an agency, this may be different across all campaigns for each client you represent.

How is it used?

  • Personal reference for what website the campaign represents.
  • Integrated into the Competitive Backlink Monitor so that you may monitor the progress of your website against your competitors in key backlink metrics.

Campaign Priority

What is it?

This is the prospecting priority given to the campaign. 0 is off, 1 is minimal, 10 is the highest priority.

How is it used?

  • The higher the priority, the higher the percentage of your nightly link prospecting that will be allocated to this campaign.
  • Campaigns set to 0 (zero) will not have any prospecting completed until the priority is set to 1 or higher.
  • If two campaigns each have the same priorities, (ie, two or more have a priority of 8), then they will, on average, receive the same amount of prospecting.


Link Types & Topics/Prospecting Phrases

The Link Types and Topics / Prospecting Phrases section might be the most important part of the Ontolo Toolset.

This is where you define and customize the kinds of link prospects we discover and add to your link prospect database.

Link Types

What is it?

This is where you prioritize the kinds of links we research and discover for you. Selecting a link type will change the Topics/Prospecting Phrases to the right.

The Link Type column lists each kind of link type you can research, including "Raw Prospecting Queries."

The Topics column displays the number of Topics / Prospecting Phrases you've added for that particular Link Type. It is not editable and changes as you add/remove Topics / Prospecting Phrases.

The Priority column is editable by you. Simply click on it and choose priority value from 0-10. A priority of 0 indicates that we should not prospect for that Link Type. The values scale up so that a priority of 10 is the highest priority - and the most prospecting - for a Link Type.

How is it used?

  • Link Types define what kinds of links we research, discover, and add to your link prospect database.
  • Changing the Priority allows you to focus more or less (or not at all) on researching a particular Link Type.

Topics / Prospecting Phrases

What is it?

Topics / Prospecting Phrases are the crux of how we research and discover your link prospects.

A great example of a well-chosen Topic / Prospecting Phrase is this: We have a client in a particular industry that sells more products during the holiday season. As the year goes on and gets closer to Christmas, they begin sending gifts to websites and bloggers who have written about the "history of Christmas" in exchange for in-content links that are relevant to the client's products. This customer doesn't want to get ranked for "history of Christmas," but they use this as a Topic / Prospecting Phrase to identify these opportunities.
    As you customize this section, ask yourself the following questions:
  • What phrases would appear on the pages from which I'd love to get backlinks?
  • What topics are relevant to this campaign? If I'm writing guest posts, what are the concise, while still specific enough, ways of describing these post topics?
These may overlap with some of your SEO Keywords, but often will not.

How is it used?

  • Customize and direct the research that we perform to help you find the most relevant link prospects for your campaign.
  • Used when you export your prospect lists. If a prospect is relevant to a Link Type, Topic / Prospecting Phrase and meets your minimum requirement, you can quickly export this into a CSV.


SEO Keywords, Competitors & Tags

From the SERP Dominator and Competitive Backlink Monitor to Multiple Citation Analyses to managing prospects, your top SEO Keywords, Competitors and Tags are used throughout various parts of your campaign. Read below to find out more.

Top SEO Keywords

What is it?

These are the top keywords where you are aiming for top search engine rankings.

How is it used?

  • When searching on the Advanced Search or Basic Search, your Top SEO Keywords factor into the Relevance Score in the search results. This is to ensure that links that will have the most relevance - and lead to higher rankings - are brought to the forefront of your results.
  • Your Top SEO Keywords also go into your campaign's SERP Dominator report, which identifies the top-ranking websites and URLs across your targeted keyword landscape.

Top Competitor Domains

What is it?

This is a list, set by you, of the top competitors you have identified in your industry.

How is it used?

  • Integrated into the Competitive Backlink Monitor so that you may monitor the progress of your Campaign Domain against your competitors in key backlink metrics.
  • Exclude competitors from results using the Competitors tab in the Advanced Search form.
  • Perform multiple-citation analysis by only including prospect results that link to multiple competitors. This is setup using the Competitors tab in the Advanced Search form.

Custom Tags

What is it?

These are custom-defined tags that you may use to better organize your link prospects.

* Note: This feature is only available to members with the Professional service level or higher. Click Here to view different account levels and features.

How is it used?

  • When viewing prospect lists, click "Edit" on the far left. Here, set various tags for individual link prospect domains, subdomains and URLs.
  • When searching with the Advanced Search, use the Tags tab to exclude prospect domains, subdomains or URLs with sepcific (or all) tags.
  • On the Manage Reviewed Prospects tool, show prospects with a domain, subdomain or URL with a specific tag or tags.


Manage Notifications

Notifications allow you to have link prospects delivered to your inbox, instead of you having to go export reports. These prospects are organized and segmented by your pre-defined Link Types, and also by certain minimum value requirements.

This ensures that you're not only getting Relevant, but Valuable link prospects delivered to you on a daily or weekly basis.

Notification Triggers

What is it?

This is where you define minimum Domain PageRank, Domain mozRank, Domain mozTrust and Domain Authority requirements for your notifications.

How is it used?

  • Only when a new prospect is found that meets all of these minimum requirements, as well as the Link Types and Topics / Prospecting Phrases above, will you get notified. This ensures that only the most relevant and valuable prospects in your campaign make it to your inbox.

Notification Frequency

What is it?

Some people want to know about prospects as soon as we find them (daily), some want to know less often (weekly), and others prefer to run their own searches. Whatever your preference, you may set that here.

How is it used?

  • Define how frequently, if at all, you wish to be notified via email of the new prospects that match your requirements.

Notification Address

What is it?

Here, enter the email address that should receive prospect notifications for this campaign.

How is it used?

  • If you've selected Daily or Weekly in the Notification Frequency area, you'll receive email notifications with new prospects that have been found and are relevant to this campaign.
  • Note: The Notification Address field will only be able to be completed once you select Daily or Weekly from the Notification Frequency section. If "None" is selected as a Notification Frequency, you won't be able to edit this field.


Sound like something you might be interested in?
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We hope you find these new updates useful and, as always, let us know how we can improve even further.

Enjoy!

Ben Wills & Andy Davidoff

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