14
Jan
2014
Researching Your Research. Faster, Easier, and More Effective Content Research with Ontolo
By: Ben Wills |

Nothing's worse than hitting "Publish," then later finding out that you missed an important piece of research in your content.

A critical step before writing any content piece is making sure you've effectively researched your topic. The problem is, research takes time. It's tedious. And, unless you're a nerd (nerd-alert here with six years of Science Fair under my belt), you probably don't enjoy culling through page after page, query after query, query permutation after query permutation (x research, x reports, x research data, etc), of research into the different types and uses for grizzly bear repellant.

That's where Ontolo comes in.

All you need to know is some keywords or key phrases around your topic. That's pretty easy. You usually know the keywords you're targeting when you sit down to research and/or write, right?

Just plug them into Ontolo as Prospecting Phrases. Next, select "Research & Reports" from the "Ontolo Content Research Templates."

Just a couple of minutes later, you'll get an email letting you know your report is ready for download.

In it will be hundreds or thousands of web pages, already prioritized for you, and already with important information like link opportunities, contact information (Email address, Facebook accounts, Twitter accounts, and more), and critical link data you can use to assess the value of a piece of content or the likelihood you'll be able to obtain a link from that page or website.

Discover Research-Based Content You May Not Find Otherwise

Because Ontolo aggregates results from a range of queries, then prioritizes results in our own, proprietary way, only the best, most valuable research makes it to the top of the list.

The test report screenshot below (which took less than four minutes from setup to download), is aimed toward finding research on GMOs, or genetically modified organisms, a term most commonly used to describe genetically modified food. This is a great topic to research as there is a very polarizing debate on this; polarizing topics makes research-based content more powerful and link- and share-worthy.

If you simply type into Google a search for "GMO research," your top results are filled with news stories, some of which reference research, but not the raw research data. The top three results I'm seeing come from cbsnews.com, responsibletechnology.org, and forbes.com.

Yes. Forbes. For food research.

But with Ontolo, because of how your research and queries are distributed, aggregated, and prioritized, you can add several simple keywords like "gmo," "genetically modified organism," "gmo food," and "genetically modified organism food," then get a prioritized list of all of the variations of search for "Research & Reports."

The results now look much better with the top three results from ers.usda.gov, foodmatters.tv, and chartsbin.com.

What Content Would Your Customers Love to See Researched and Published by You?

What kinds of research are important in your industry? If you're in marketing, some great places to start could be click-through rates on ads or search results, eye-tracking studies, or conversion rates.

But what about your industry? What important research is out there in your industry that would help your customers to better understand?

Think through some groups of keywords, then head over to the Instant Link & Content Prospector to plug then in as Prospecting Phrases. Then just select "Research & Reports" from the "Ontolo Content Research Templates" drop down.

How to Get Links from Your Great, Research-Based Content

And when you're all done and you hit "Publish," you can then go back to that content research list to review it for link prospects. All of those blog posts and authors writing about "GMO research," wouldn't they be interested in your new piece?

And we make it fast and easy by giving you email addresses, Twitter accounts, and several more ways to contact them.

Content marketing meets link building.

Try Ontolo for Free, Right Now.

Best of all? Trying Ontolo is free. So sign up now, try it out, and let us know in the comments, on Twitter, or on Facebook what great research data you're finding and how quickly you're finding it with Ontolo.

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