I've long believed that the two fundamental skills any great SEO must have are an understanding of psychology and an understanding of philosophy.

Psychology is necessary in order to communicate well to your market, to understand their desires and pains, and to understand how to present your product as a solution to those desires and pains.

The philosophical aspect of SEO is precisely for understanding how search engines move with their customers, how you move with your customers, and to discern the best ways for you to move with your customers in the space of search engine guidelines and preferences.

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It's a painful moment when you've completed a guest posting campaign, then later finding out that you missed an incredibly valuable opportunity you could have used for yourself or your client.

Perhaps the most important part of guest posting in a content marketing campaign is to ensure you've thoroughly researched for the most valuable guest post opportunities. The problem is, research takes time. It's tedious. It's easy to mess up and miss things. And, unless you're a nerd (nerd-alert here with six years of Science Fair under my belt), you probably don't enjoy culling through page after page, query after query, query permutation after query permutation (x guest post, x guest writer, x guest author, etc) in order to find the best guest post opportunities. Usually, you much prefer either writing, doing the actual outreach, or designing a campaign.

All that work just to find great guest posting opportunities? That's where Ontolo comes in.

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Nothing's worse than hitting "Publish," then later finding out that you missed an important piece of research in your content.

A critical step before writing any content piece is making sure you've effectively researched your topic. The problem is, research takes time. It's tedious. And, unless you're a nerd (nerd-alert here with six years of Science Fair under my belt), you probably don't enjoy culling through page after page, query after query, query permutation after query permutation (x research, x reports, x research data, etc), of research into the different types and uses for grizzly bear repellant.

That's where Ontolo comes in.

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Link Building with Guest Posts

The Complete Guide

Written by Ben Wills

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This is a guest post by Kieran Flanagan of SearchBrat, SEO & Link Building Services. Follow him on Twitter at @searchbrat.

Whenever I think of creative link bait/content done well, it reminds me of a good sales strategy. Products that sell best are those constructed to solve a particular markets problem.

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This is a guest post from Jennifer Van Iderstyne of Search Slingshot.

You know what’s all the rage right now? Guest Posting. It’s like when the government made charitable donations tax deductible. Everyone discovered that doing something seemingly unselfish actually had financial benefits! Duh, Winning!

Guest posting is kind of the same, you do something good for someone else, and get something useful in return. But the reality is that writing guest posts isn’t quite the panacea of link building we’d like to imagine it is. There are still plenty of challenges that need to be met in order for it to work, especially at larger and consistent scale...

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Guest post by Kieran Flanagan, of SearchBrat SEO Consulting Services.

I wanted to put together an example of how anyone with limited time or resources could generate nice clean links for their site, with nothing more than a little thought and the magic of the Ontolo toolset. To do this, I am using a live example created for this post on 1 of my own sites.

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Guest post by Ken Lyons of Measured SEM.

In my last post, I talked about how you can use Ontolo for finding some sick guest posting prospects. In this post, I'm going to go over some ways to evaluate and qualify those guest posting prospects to find sites that are worth publishing content on.

Now, just because a site accepts article submissions doesn't mean you should post there. When qualifying a guest posting prospect, my priorities are:

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By Ken Lyons of the SEO Consulting Firm MeasuredSEM.

One of my favorite ways to snag editorial links is via guest blogging. Trading content for links is a pretty effective way to build valuable keyword-rich links. The real bitch of guest posting for links though is the massive amount of effort involved with locating quality, relevant websites and blogs to publish your content on. Anyone who's ever slogged through the SERPs with advanced query operators for hours at a time only to unearth one or two decent places to guest post knows the pain I speak of.

So when Garrett told me that Ontolo had developed a tool that would automate a lot of the guest post prospecting and site qualification by leveraging many of Garrett's own link philosophies and expert link prospecting strategies, I was pretty damn intrigued.

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By publishing an informative, high-utility Ultimate Guide series you earn links, drive leads and lay the foundation of an enduring content legacy in your industry. In 62 Queries for Writing Ultimate Guides that Build Links, Leads and Legacy we outlined a process for mapping out a market's "categories of concern" using The Worksheet for the Ultimate Guide to Writing Ultimate Guides. In this installment we show how to create a master document that your writers can use to write your Ultimate Guide series, and include a step-by-step, templated guide they can use to get started.

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