Upon the publication of How to Conduct a Link Opportunity Inventory we confirmed a need link builders have for quick and easy methods of analyzing the existing link opportunity types within a market. The process we outlined in that piece is sound - where we've decided to push the concept further is in its area of opportunity analysis. In this article we discuss a systematic process for analyzing content-based link opportunities for link builders who use content - or are considering using content - to attract inbound links.

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In our experience, one of the strongest indicators of an organization's mentality towards link building and SEO is whether or not we or they can publish on site to aid link building efforts. It's so significant that it's becoming one of our first questions when working with new customers, right up there with "what are your goals?" In many ways it sums up an organization's view of where SEO and link building fits in the grand marketing plan. Further, the answer demonstrates what kinds of tactics and overall campaign design will be most effective for the organization.

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I've found it easy in the past to confuse and conflate "linkable assets" and "link opportunity types." This post describes both of these aspects of a link building campaign, and identifies how the concepts differ so that you can better construct campaigns and more clearly consider your work.

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I'm working on outlining different types of content-based link building. I'm especially interested in engaging the experts and influencers in a given keyword space. I've pounded the group interview drum quite a bit, and I've been seeing some fantastic examples lately.

There's more than just group interviews for expert engagement though, and a recent survey of 246 fiction authors who have sold at least one novel really got me thinking about a different approach to massively capturing thought leadership - with the intent of building links and ongoing linkable content - in a given space.

Here's what's working well in this given survey:

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I believe in group interviews for link building as well as industry relationship building. They're not great for lead generation in my experience, however. Despite their failings, I believe they are an excellent direction for content-based link builders (or whatever you should choose to call them :).

I've recently read and gotten very excited about two specimens in the Group Interview family, and wanted to share them and compare them for you. I've thrown in our most successful non-client group interview for good measure...

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We have built a great deal of our brand and reputation through guest posting on tens of authority sites and blogs in the SEO industry, with more in the works all the time. So yes, you could say we are fans of guest posting ;) Here are a number of suggested metrics for evaluating a guest post opportunity, with a special emphasis on REACH - that is, the approximate audience you will be in front of.

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Hot on the heels of our Link Prospect Qualification Guide at Search Engine Land, our guest posting spree continues, this week at Search Engine People.

Thanks to the nod from Jeff Quip and kind editorial guidance and image selections by Ruud Hein, we're pleased to present to you: 17 Ways to Accelerate Links to Your Link Bait (and Other Highly Linkable Content)

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Certainly you should be building links to your website, but to which pages? To achieve maximum ranking increases it's vital to begin with careful, strategic selections - and sometimes alterations - of your site's URLs.

This article identifies seven different types of URLs that would make excellent targets for a link building campaign... It also encourages marketers to consider thinking in terms of URL-level link building campaigns. We even recommend that you structure your work (spread sheets, keywords, tracking, notes, internal knowledge holders etc...) per URL for maximum results.

These strategy tips augment the process outlined in the Link Building Guide >>

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The data produced by large-scale link building research can provide invaluable content strategy insight. By identifying and targeting agenda-based segments within your link prospect list you can drastically improve your link acquisition rates. Further, you set the stage for long term conversation-based relationships with these segments that provide value far beyond influencing the search rankings.

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Once you've gathered and qualified your list of link prospects you must segment them according to the offers of exchange you'll make. For some of your link prospects these offers will be quite simple - an attractive badge, a tshirt or a discount coupon. For other segments of your link prospect list you'll have to expend more resources.

This list of 12 link exchange offers provides a starting point for strategically aligning your offers with the segments you'll find in your link prospect list. It's ordered by our assessment of resource expenditure, from least to greatest.

1) Offer Visually Appealing Link Badges Sometimes the offer of an attractive, appealing logo badge will be enough for your link prospects to add your link to their site. Include the badge in an html email, as well as on a page of your site. Ideally this is a unique badge you can offer exclusively to the people in your outreach campaign.

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