Guest Posts


Bullet-Proof Your Backlink Profile Against Link Stalkers

This is a guest post written by Alex Petrovic an Advanced SEO strategist at Dejan SEO company [Dejan SEO's Twitter]

You’re working, link building and making progress and all of a sudden you're noticing your competitors are tapping into same link sources, sniffing your backlinks and taking over. You're pissed off, we all hate link stalkers, and there is too many of them out there. So what can you do?

Answer is not that simple, success of a link building campaign for long term depends on the links which are hard to replicate. So how do we build those kinds of links?



Creating Link Content that Sells in 5 Easy Steps

This is a guest post by Kieran Flanagan of SearchBrat, SEO & Link Building Services. Follow him on Twitter at @searchbrat.

Whenever I think of creative link bait/content done well, it reminds me of a good sales strategy. Products that sell best are those constructed to solve a particular markets problem.



The Link Builder's Guide to Tracking, Documentation and Productivity

Guest post from David Wolf of InBusiness, Inc. an internet marketing firm.

When you are as busy as I am, you look for any way you can, short of drinking coffee while going to the bathroom at the same time (that one actually cost me time). People often think that massive changes are needed in order to make gains in productivity. Thousands are spent on software, training, and management to try to get more out of workers in all industries. In reality, we need only to focus on ourselves to get massive gains in efficiency. Jason Freid of Basecamp is a big evangelist on worker efficiency and how proper communication methods can improve it drastically. I have spent a good deal of my time attempting to do to my company's SEO process what Mr. Freid has done for communication.

Setting up best practices and documentation for anything and everything that you do on a regular basis can make a world of difference in how effective you or your team's link building efforts are. It comes down to three very simple pieces. The great part about these pieces is that as SEO's we are all familiar with them.... Tracking, Documentation and Productivity.



3 Limitations on Guest Posting's Scalability for Link Building

This is a guest post from Jennifer Van Iderstyne of Search Slingshot.

You know what’s all the rage right now? Guest Posting. It’s like when the government made charitable donations tax deductible. Everyone discovered that doing something seemingly unselfish actually had financial benefits! Duh, Winning!

Guest posting is kind of the same, you do something good for someone else, and get something useful in return. But the reality is that writing guest posts isn’t quite the panacea of link building we’d like to imagine it is. There are still plenty of challenges that need to be met in order for it to work, especially at larger and consistent scale...



5 Steps to Assembling an All-Star Link Building Team on oDesk

A Guest Post by Ken Lyons, co-founder of Measured SEM and consultant to DIYSEO.

Face it. When comes to link building, there are a lot of tasks that are tedious and time-sucking. So rather than spending your time submitting to directories or compiling outreach lists, it makes sense to outsource these jobs and save your "big brain" for the high level strategy stuff. That's where a resource like oDesk comes in really handy.



How to Create and Promote Linkable Content with Very Limited Time

Guest post by Kieran Flanagan, of SearchBrat SEO Consulting Services.

I wanted to put together an example of how anyone with limited time or resources could generate nice clean links for their site, with nothing more than a little thought and the magic of the Ontolo toolset. To do this, I am using a live example created for this post on 1 of my own sites.



Transforming Link Prospecting Workflows with the Ontolo Toolset

This is a guest post by @Mathew Diehl of Charles River Interactive.

It’s Link Prospecting Day. Yay?

Very few people find these days exhilarating. However, it has to be done. You know as well as I do that without a refreshed list of prospects your existing contact pools will eventually dry up.



4 Kinds of Prospecting Phrases for Link Building Queries

1) Competitive Prospecting Phrases Ok, of the prospecting phrases that I call “useful” this is the least useful, especially for the impatient or time-pressed. I include it because there are gems if you dig deeply enough... Say for example you sell car parts. Competitive phrases would be searches for things like “auto body parts”, “truck parts”, or “carburetors” and “fuel pumps”. While these phrases are perfectly relevant to what you do, what kinds of results do you think will appear if you use these phrases in your link building queries? Exactly. A lot of them will be your competitors.



Infographic: The Preciprocation Link Building Flowchart

Guest post from David Wolf of InBusiness, Inc. an internet marketing firm.

The purpose of this article and flowchart is to set a clearly defined scope around how to use interviews and outreach to build links with authorities in a niche. This article does not cover the concept of preciprocation in depth because the topic is thoroughly covered throughout the Ontolo blog.

It is immensely helpful to have a clearly defined process for connecting with other authorities in your niche. Following this flowchart will create an actionable closed loop you or your team can follow that will cultivate valuable links and relationships in your niche.



How to Get Maximum Link ROI with Guest Posting

Guest post by Ken Lyons of Measured SEM.

In my last post, I talked about how you can use Ontolo for finding some sick guest posting prospects. In this post, I'm going to go over some ways to evaluate and qualify those guest posting prospects to find sites that are worth publishing content on.

Now, just because a site accepts article submissions doesn't mean you should post there. When qualifying a guest posting prospect, my priorities are:


About Ontolo

Ontolo makes Link Building Tools for SEOs. We research relevant & valuable link prospects about topics and link types that you define for your campaigns.
In short? More links in less time.


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