I've long believed that the two fundamental skills any great SEO must have are an understanding of psychology and an understanding of philosophy.

Psychology is necessary in order to communicate well to your market, to understand their desires and pains, and to understand how to present your product as a solution to those desires and pains.

The philosophical aspect of SEO is precisely for understanding how search engines move with their customers, how you move with your customers, and to discern the best ways for you to move with your customers in the space of search engine guidelines and preferences.

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As we wrapped up 2012 and have geared up for 2013, we've decided to commit to helping the SEO and link building community as much as possible. We look around the industry and see so many up-and-coming marketers, people moving from in-house to consulting, etc. And as we've shifted our focus at Ontolo away from agency services and toward building tools almost two years ago, we're better at building marketing tools than we are at marketing websites.

So this is where you come in and where we want to help. We'd love to help promote you and/or your business by interviewing you on the ontolo blog. We know that there are so many of you out there with great stories and tons to contribute that would be a benefit both to you and to our readers.

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As we wrapped up 2012 and have geared up for 2013, we've decided to commit to helping the SEO and link building community as much as possible. We look around the industry and see so many up-and-coming marketers, people moving from in-house to consulting, etc. And as we've shifted our focus at Ontolo away from agency services and toward building tools almost two years ago, we're better at building marketing tools than we are at marketing websites.

So this is where you come in and where we want to help. If you've got great ideas that you think others would benefit from and that would also allow you to communicate your industry expertise, we'd love to have you bring those ideas to the Ontolo audience.

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This is a guest post written by Alex Petrovic an Advanced SEO strategist at Dejan SEO company [Dejan SEO's Twitter]

You’re working, link building and making progress and all of a sudden you're noticing your competitors are tapping into same link sources, sniffing your backlinks and taking over. You're pissed off, we all hate link stalkers, and there is too many of them out there. So what can you do?

Answer is not that simple, success of a link building campaign for long term depends on the links which are hard to replicate. So how do we build those kinds of links?

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This is a guest post by Kieran Flanagan of SearchBrat, SEO & Link Building Services. Follow him on Twitter at @searchbrat.

Whenever I think of creative link bait/content done well, it reminds me of a good sales strategy. Products that sell best are those constructed to solve a particular markets problem.

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Guest post from David Wolf of InBusiness, Inc. an internet marketing firm.

When you are as busy as I am, you look for any way you can, short of drinking coffee while going to the bathroom at the same time (that one actually cost me time). People often think that massive changes are needed in order to make gains in productivity. Thousands are spent on software, training, and management to try to get more out of workers in all industries. In reality, we need only to focus on ourselves to get massive gains in efficiency. Jason Freid of Basecamp is a big evangelist on worker efficiency and how proper communication methods can improve it drastically. I have spent a good deal of my time attempting to do to my company's SEO process what Mr. Freid has done for communication.

Setting up best practices and documentation for anything and everything that you do on a regular basis can make a world of difference in how effective you or your team's link building efforts are. It comes down to three very simple pieces. The great part about these pieces is that as SEO's we are all familiar with them.... Tracking, Documentation and Productivity.

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This is a guest post from Jennifer Van Iderstyne of Search Slingshot.

You know what’s all the rage right now? Guest Posting. It’s like when the government made charitable donations tax deductible. Everyone discovered that doing something seemingly unselfish actually had financial benefits! Duh, Winning!

Guest posting is kind of the same, you do something good for someone else, and get something useful in return. But the reality is that writing guest posts isn’t quite the panacea of link building we’d like to imagine it is. There are still plenty of challenges that need to be met in order for it to work, especially at larger and consistent scale...

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A Guest Post by Ken Lyons, co-founder of Measured SEM and consultant to DIYSEO.

Face it. When comes to link building, there are a lot of tasks that are tedious and time-sucking. So rather than spending your time submitting to directories or compiling outreach lists, it makes sense to outsource these jobs and save your "big brain" for the high level strategy stuff. That's where a resource like oDesk comes in really handy.

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Guest post by Kieran Flanagan, of SearchBrat SEO Consulting Services.

I wanted to put together an example of how anyone with limited time or resources could generate nice clean links for their site, with nothing more than a little thought and the magic of the Ontolo toolset. To do this, I am using a live example created for this post on 1 of my own sites.

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This is a guest post by @Mathew Diehl of Charles River Interactive.

It’s Link Prospecting Day. Yay?

Very few people find these days exhilarating. However, it has to be done. You know as well as I do that without a refreshed list of prospects your existing contact pools will eventually dry up.

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