1) Competitive Prospecting Phrases Ok, of the prospecting phrases that I call “useful” this is the least useful, especially for the impatient or time-pressed. I include it because there are gems if you dig deeply enough... Say for example you sell car parts. Competitive phrases would be searches for things like “auto body parts”, “truck parts”, or “carburetors” and “fuel pumps”. While these phrases are perfectly relevant to what you do, what kinds of results do you think will appear if you use these phrases in your link building queries? Exactly. A lot of them will be your competitors.

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Guest post from David Wolf of InBusiness, Inc. an internet marketing firm.

The purpose of this article and flowchart is to set a clearly defined scope around how to use interviews and outreach to build links with authorities in a niche. This article does not cover the concept of preciprocation in depth because the topic is thoroughly covered throughout the Ontolo blog.

It is immensely helpful to have a clearly defined process for connecting with other authorities in your niche. Following this flowchart will create an actionable closed loop you or your team can follow that will cultivate valuable links and relationships in your niche.

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Guest post by Ken Lyons of Measured SEM.

In my last post, I talked about how you can use Ontolo for finding some sick guest posting prospects. In this post, I'm going to go over some ways to evaluate and qualify those guest posting prospects to find sites that are worth publishing content on.

Now, just because a site accepts article submissions doesn't mean you should post there. When qualifying a guest posting prospect, my priorities are:

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My name is Fabio Ricotta, I’m the Co-Founder of MestreSEO, a Brazilian SEO Company, and I was invited by Garrett French to write some guest posts for you. For many years I’ve been working with SEO and most of the time focused on Link Building. Year after year I realized that some opportunities are so subtle that you need to pay special attention to some very small details.

One of the things I spotted as an opportunity in those small details is when a page stops working, I mean, when a page is not available anymore, resulting in the famous “404 error”. For example, one of the most common problems that results in 404 errors is when a product is not available anymore. Another simple example is when you remove an old blog post. In both cases, those pages can be pointed as a resource by anyone on the Internet, acquiring more and more link juice.

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A guest post by Tom Demers, of MeasuredSEM.

Getting a big list of potential link prospects is a nice first step in your link building campaigns, but to really scale your efforts effective link qualification is a crucial point of leverage.

This is the case because your goal really isn’t to get as many link prospects as possible: your goal is to get as many links in as efficient a manner as you possibly can. Maximizing the number of actual, quality links you’ll get means effectively prioritizing where your time is spent. It depends on your process, obviously, but in most cases 1,000 link prospects that yield 11 links are of less overall value to your business (whether you’re an agency or an in-house SEO) than 100 link prospects that yield 10 links.

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Guest post by Kieran Flanagan, of SearchBrat SEO Consulting Services.

I have a friend who is a film writer. When discussing work, he never understands what I do. I could give a 30 minute presentation detailing each client I have worked on and everything I did for them, but it makes no difference. One day he was filling me in on a horrible case of writers block. He was out of ideas for a film he was writing. I told him I often get “Link Building Block”, I go through competitors links, produce content, guest blog and run out of ideas for that market. I explain when this happens, I use an NLP technique called “chunking.” He didn't understand, but at least we share a common problem to discuss over coffee.

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By Ken Lyons of the SEO Consulting Firm MeasuredSEM.

One of my favorite ways to snag editorial links is via guest blogging. Trading content for links is a pretty effective way to build valuable keyword-rich links. The real bitch of guest posting for links though is the massive amount of effort involved with locating quality, relevant websites and blogs to publish your content on. Anyone who's ever slogged through the SERPs with advanced query operators for hours at a time only to unearth one or two decent places to guest post knows the pain I speak of.

So when Garrett told me that Ontolo had developed a tool that would automate a lot of the guest post prospecting and site qualification by leveraging many of Garrett's own link philosophies and expert link prospecting strategies, I was pretty damn intrigued.

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If you have a linkable asset that converts well into links for you - let's say free products for review, articles for guest placement, resources for donation, etc - there's strong value in exploring the automation and outsourcing of your link prospecting, qualification and outreach. When you know what works, the next step is getting to scale, and outsourcing parts of your process can really help! Ben made a video on using Mechanical Turk for link qualification and contact info gathering, which prompted an email from Dave Lorrez (of e-tail.be + author of Kersvers linkbuilding boek verschenen) who kindly outlined his methods for outsouring aspects of link building to the folks at Odesk.

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