Link Building with Guest Posts

The Complete Guide

Written by Ben Wills

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Howdy, folks! We're releasing a guide today that's written and designed like many more to come. Next week, we'll also be releasing a heavily-expanded version of this and will be calling it The Complete Guide to Link Building with Guest Posts. We will publish it as a PDF, accompanied by a worksheet/spreadsheet or two to help you through the process. When all is said and done, expect about 5,000 − 10,000 words of pure strategy and tactics for link building with guest posts.

The best part?

It's free.

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Wow.

I don't even know where to start. The release of Version 3 of the Link Building Toolset has been out there for just a couple of hours now. We've put the finishing touches on the work that we started several months ago. In every way imaginable, this has been a very major release for us. New service levels, new payment systems, new UI, new features. So. Much. Newness.

And we're way excited to show you what we've got for you. So excited that it's my sixth or seventh all nighter I've pulled in the last week and a half to get this all out for you guys. ;)

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Guest post from David Wolf of InBusiness, Inc. an internet marketing firm.

The purpose of this article and flowchart is to set a clearly defined scope around how to use interviews and outreach to build links with authorities in a niche. This article does not cover the concept of preciprocation in depth because the topic is thoroughly covered throughout the Ontolo blog.

It is immensely helpful to have a clearly defined process for connecting with other authorities in your niche. Following this flowchart will create an actionable closed loop you or your team can follow that will cultivate valuable links and relationships in your niche.

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In the summer of 2008, before writing the first line of code, before even talking with Garrett, I sat down to spec out the purpose of the Ontolo and the Link Building Toolset. Having been responsible for designing and implementing thousands of campaigns, managing teams of dozens of account managers, search marketers and copywriters, and also for executing and fine-tuning multi-national SEO campaigns that spanned more than 30 countries, I had been acquainted with SEO and link building problems at large scale.

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No matter how many advantages you have as an inhouse link builder, your ability to scale your link building efforts will ALWAYS rely partially on your ability to motivate decision makers and stake holders in your organization to capitalize on opportunities. Dan London's lament sums this condition up nicely: "How much control do you [as a link builder] have over your company website? If you have little, then [link building] will be tough. I’ve worked for a company in which I had to fight for every little change."

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You are an animal.

The person you are requesting links from is also an animal.

The structure of a building, whether it is made of wood or glass or steel, constitutes how it responds to external forces such as wind, rain, earthquakes, etc. Similarly, because we are animals, we are heavily directed and influenced by our DNA, brain structure and physical/chemical design of our central nervous system. When you are able to understand the forces that constitute this part of your existence, it becomes possible to gain more complete insight into how to communicate with the animal banging on a keyboard at the other end of the tubes that make up the internet.

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So, this might be pretty weird, and.... Disclaimer: I am not a writer or a sales person. Correction: I wrote something one time and I'm sure I will again in the future – which, I guess, constitutes me as a writer at its most basic definition – but, I am not a great writer. Actually, I'm not even a decent writer. Nor am I trained as a writer. (Though I did buy The Elements of Style once. The introduction was fantastic.) I am also not a sales person. In fact, you want me to do your sales as much as you want me to do your design work (I couldn't even make something look ugly.) Just as much as I wrote something once makes me a writer, I've also had conversations with people that they end up buying something from me makes me a sales person. No one considers me a writer or a sales person, and neither should you.

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Howdy folks! You might be wondering how I've been posting for the past two weeks, even though I'm in San Francisco this week and was in Seattle last week. Well, the secret is: I love you all so much that I recorded these a couple of weeks ago. (And I'm sure you all just thought my hair didn't grow very quickly.)

Onto(lo) the good stuff!

If I were giving dating advice, this would be the pickup lines section of the link building process.

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I've been hearing it my whole life, and now I have undeniable proof: I'm long-winded. (Or, for those who share my "Long-Winded Explanation Disorder..." I'm thorough.) I have just completed a 50 minute video (after editing!) on Link Building Campaign Design.

The short version is only seven minutes and is embedded below. The longer version ate my CPU for breakfast and is available exclusively for Ontolo Members (Free Membership Registration Here!) right now.

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