First, I wanted to thank Todd Malicoat (@stuntdubl) and Justin at Market Motive for having me yesterday. It was a real honor and pleasure working with them both. And if you haven't checked out Market Motive's online marketing trainings, do yourself a favor and check out their courses.

Next, I wanted to thank everyone who made time in their day for the presentation. From what I understand, we had a pretty large group! I intentionally discussed Ontolo's paid tools as little as possible and focused on what we believe is the best foundation for link building processes that exists. I hope that the information was valuable and that you're able to put it and some of the free tools into use with your own campaigns.

As of last Saturday, August 20th, I have been in the SEO space for 10 years.

Before writing this post, I asked some folks what they would like to read. The responses fell across the board, from how things have changed in the past 10 years, to wanting to hear parts of my own story. I've decided to write this post and start with the story of how I got started in Search. Simultaneously managing, at one point, over 1,400 SEO clients in 2004 might deserve an answer to "how do you get there?" That answer will then (if I'm doing this well) provide the context for my own observations of how things have changed and where they're going.

I'm long-winded, and this post is no exception. If you're a frequent tl;dr....er, skip this one.

Link building service design doesn't get much discussion (that I've seen...). I'd like your help in changing this. Why? Because agencies face unique problems in building links for clients. In the interest of growing the conversation around link building services - and the possibility of learning from your esteemed peers - I humbly request your participation in the Agency Link Building Survey! Responses are due by April 22nd.

Instructions: Answer any or all of the questions below Post answers to your blog and tell Garrett - Garrett.French@Ontolo.com OR send answers directly to Garrett.French@Ontolo.com I need your contributions by the 22nd of April What You Get: The satisfaction of contributing to the betterment of our industry. I link to your answers on your blog at the bottom of this page. I link to you in our round up. Eg: 43 New Link Building Resources: Link Building Tools + Hackery Edition for 12/03-12/16 I tweet you to 1500+ followers and bots interested in link building. I link to you in our answer aggregation posts on site. Eg: Getting Links Built: 5 Motivators for Internal, Non-SEO Link Builders I link to you in any guest-posted answer aggregations. Eg: 16 Crucial Link Building Tools for Inhouse SEOs

No matter how many advantages you have as an inhouse link builder, your ability to scale your link building efforts will ALWAYS rely partially on your ability to motivate decision makers and stake holders in your organization to capitalize on opportunities. Dan London's lament sums this condition up nicely: "How much control do you [as a link builder] have over your company website? If you have little, then [link building] will be tough. I’ve worked for a company in which I had to fight for every little change."

Are there advantages to bringing your link building efforts in house? Of course! We asked our 7 inhouse link builders to share the link building tactics and efforts that they think "work better" for inhouse than consultants, and why. It certainly appears there's a great deal to gain for bringing your efforts in house... That said, as link building tasks pile up it makes sense to outsource portions of your work!

We recently asked 7 inhouse link builders to share advice, tips and ideas with the industry. This post is the first of our attempts at meaningful compilations of their answers - in particular, their "most important tasks." While not a list of ALL the tasks an inhouse SEO must perform, this list provides a great starting point for inhouse link builders who'd like a sense of how they compare to their peers.

To arrive at the order of our list we categorized and then counted answers to our question: "As an inhouse SEO, what are your top 5 most important link building tasks and responsibilities?" Links to respondents' complete answers to our Inhouse Link Building Roundtable at the end of the article (thanks guys!).

We recently asked inhouse link builders to share the ins and outs of their daily work, the tools they use, the processes they develop and how they've grown and managed their credibility internally.

This is authentic SEO marketer Ross Hudgens' submission.

We recently asked inhouse link builders to share the ins and outs of their daily work, the tools they use, the processes they develop and how they've grown and managed their credibility internally.

This is a submission from Dan London, Director of Online Marketing for secure web storage company ShareFile.com.

Attention inhouse SEOs (aka inhouse link builders, researchers, educators, statisticians, web developers and politicians)! After a brief DM chat with (former) inhouse SEO wiz Aaron Bradley, we decided to ask for your answers to 14 inhouse link building questions. Responses are due by September 28th.

What you win:

Mention + link in our final write up. A roundup link to your blog post (if you write one). @GarrettFrench + @Ontolo will tweet your blog post to 1000+ people and bots passionate about link building (if you write one). A respected platform for sharing your expertise with colleagues. A free link building book if you thoroughly answer all questions (alternately, 20 amazing minutes gabbing with Garrett :) An "As Seen on Ontolo" button. JK :P

We recently conducted a group interview on backlink analysis for our column at Search Engine Land. We asked 30 link building experts 9 questions on backlink analysis and how they use it for campaign design, their favorite tools, and the finer technical details of what exactly they analyze.

Here it is: 30 Link Builders Discuss Backlink Analysis For Campaign Design

And here is Part 2: 71 Technical Factors For Backlink Analysis (From 30 Link Building Experts)