Ontolo's Link Building, SEO, and Content Marketing Blog

First, I wanted to thank Todd Malicoat (@stuntdubl) and Justin at Market Motive for having me yesterday. It was a real honor and pleasure working with them both. And if you haven't checked out Market Motive's online marketing trainings, do yourself a favor and check out their courses.

Next, I wanted to thank everyone who made time in their day for the presentation. From what I understand, we had a pretty large group! I intentionally discussed Ontolo's paid tools as little as possible and focused on what we believe is the best foundation for link building processes that exists. I hope that the information was valuable and that you're able to put it and some of the free tools into use with your own campaigns.

In the early 2000s, Todd Malicoat and I crossed paths a few times before finally meeting and getting a few good conversations in at SES Chicago in December of 2006. Todd had started consulting a bit before I had, but there seemed to be something unique about him. Something told me we might end up discovering some unique similarities…

He’d developed a reputation as an all-star link builder, was working on his own and, at that point, was en route to residing in San Francisco. Things were happening for him and, soon, they’d be happening for me as well.

We kept casually in touch over the years and recently began catching up again last fall. It turns out we both ended up following some of the same 4-Hour Workweek philosophy; Todd with his trips around the world for sport fishing and myself with over 50,000 miles of road trips around North America for rock climbing. While our interests may have been different, lifestyle design and link building ran through our blood.

This is a guest post written by Alex Petrovic an Advanced SEO strategist at Dejan SEO company [Dejan SEO's Twitter]

You’re working, link building and making progress and all of a sudden you're noticing your competitors are tapping into same link sources, sniffing your backlinks and taking over. You're pissed off, we all hate link stalkers, and there is too many of them out there. So what can you do?

Answer is not that simple, success of a link building campaign for long term depends on the links which are hard to replicate. So how do we build those kinds of links?

Link Building with Guest Posts

The Complete Guide

Written by Ben Wills

Howdy, folks! We're releasing a guide today that's written and designed like many more to come. Next week, we'll also be releasing a heavily-expanded version of this and will be calling it The Complete Guide to Link Building with Guest Posts. We will publish it as a PDF, accompanied by a worksheet/spreadsheet or two to help you through the process. When all is said and done, expect about 5,000 − 10,000 words of pure strategy and tactics for link building with guest posts.

The best part?

It's free.

One of the most common questions we get in the Ontolo Help Desk is how to find specific kinds of link opportunities. Of those, Guest Posts might be the most commonly requested link type. Below is a modified and expanded response to one of our customers on how to do this with the Ontolo Link Building Toolset.

I’ve met one true, undeniably talented Pickup Artist in my day. He was well-worn with a gently-firm smile and eyes that peered with an unwavering presence from three lifetimes of experience into the core of each moment. He saw things in a way that no one else I ever met could see them. And because of that smile, his experience, his loves, his wisdom and the amazing things he could do with his hands, he could paint a Model T truck like you’ve never seen.

Photo by dok1.

We're getting pretty excited here at Ontolo. We're putting the finishing touches on V3 and are looking forward to rolling it out on Tuesday, June 28th.

The past couple of days, we've written about how to find more valuable links with your link building campaigns. Hearing peoples' comments and feedback, it sounds like a lot of you are starting to shift how you think about your link prospecting strategies. You're beginning to see how it's possible to build more valuable and more relevant links, much more quickly with the new Toolset that's being released next week.

Today, we're taking it another step further.

The Challenge of Marketing Automation and the Opportunity for Improvement You've seen ads for "automated link building" services. And you know those services are junk. You can't automate link building. You just can't. The human element is simply too important.

... Right? ...

But what if you could automate all of the non-subjective elements? ... Those pesky, annoying, mundane PageRank and SEOmoz and Alexa data collection tasks that you repeat a thousand times before sending those eighteen emails in the hopes of getting two responses... Reviewing 37 websites to add four to your outreach list because the other 33 were irrelevant and off topic... Trying to figure out 78 new link prospecting queries to find a specific kind of link prospect, then pulling the search results into an unwieldy spreadsheet with hundreds of rows and it still needs more data collection and de-duplication... Wouldn't it be nice if you never had to do that again...

Guest post from David Wolf of InBusiness, Inc. an internet marketing firm.

When you are as busy as I am, you look for any way you can, short of drinking coffee while going to the bathroom at the same time (that one actually cost me time). People often think that massive changes are needed in order to make gains in productivity. Thousands are spent on software, training, and management to try to get more out of workers in all industries. In reality, we need only to focus on ourselves to get massive gains in efficiency. Jason Freid of Basecamp is a big evangelist on worker efficiency and how proper communication methods can improve it drastically. I have spent a good deal of my time attempting to do to my company's SEO process what Mr. Freid has done for communication.

Setting up best practices and documentation for anything and everything that you do on a regular basis can make a world of difference in how effective you or your team's link building efforts are. It comes down to three very simple pieces. The great part about these pieces is that as SEO's we are all familiar with them.... Tracking, Documentation and Productivity.