How You Can Assess Great Links: Link Qualification: Link Building Strategies Video Series 004

Welcome to Week 004 of the Ontolo Link Building Strategies Video Series! Link Qualification

The shortened video below, is a quick overview of what you can see in the extended, 26 minute version here. If you register (it's free!) you'll get immediate access to a higher-quality video that's has some great, in-depth training and information. Once you register, just head to this page to view the full video!

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First off, if you made it through last week's 50 minute epic video on link building campaign design...pat yourself on the back. ;) Second, this week's is only just more than 22 minutes on Link Prospecting.

The shortened video below, covers less than half of this. If you register (it's free!) you'll get immediate access to a higher-quality video that's has almost three times as much information. Once you register, just head to this page to view the full video!

In this week's video on Link Prospecting, you will discover the following:

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I've been hearing it my whole life, and now I have undeniable proof: I'm long-winded. (Or, for those who share my "Long-Winded Explanation Disorder..." I'm thorough.) I have just completed a 50 minute video (after editing!) on Link Building Campaign Design.

The short version is only seven minutes and is embedded below. The longer version ate my CPU for breakfast and is available exclusively for Ontolo Members (Free Membership Registration Here!) right now.

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In testing and researching an upcoming piece on local link opportunity analysis (which follows of course from Content-Based Link Opportunity Analysis) I was struck by a wild and sudden bolt of epiphery... If you can identify a unique footprint for local competitors, then search for this footprint, each URL that the search engine discovers is a "citation." In this simple exercise below, we'll treat the company's phone number as that "unique footprint" and see what happens :)

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Hey folks! Ben Wills, here.

It turns out that I'll be putting together some pretty useful link building videos every week over the next few months (at least!) that uncover some of the link building secrets and lessons we've learned over the past several years. And, well, this week's video is here to introduce the series that we're calling the Ontolo Link Building Strategies Video Series.

(If you haven't figured it out yet, Garrett and I much prefer descriptive naming of things and *might* be a bit long-winded at times. Maybe...)

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Link Building, like SEO (or content strategy for that matter :) should start well before a site, product or service gets launched to the market. Marketers ideally "bake in" a link building hook into every new page that gets published on their site, even if that hook is simply "being remarkable. *"

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On prospect calls I'm fond of learning "what's working well for you now?" Alternately, to get at the same information I'll sometimes ask "how are you currently generating leads/conversions?" It's a simple question, but it can uncover a wealth of link building ideas and potential directions for a campaign. This line of questioning can help you feel out an organization's, department's or individual's strengths and resources - building from these strengths can result in link building campaigns that support or leverage existing successes.

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Certainly you should be building links to your website, but to which pages? To achieve maximum ranking increases it's vital to begin with careful, strategic selections - and sometimes alterations - of your site's URLs.

This article identifies seven different types of URLs that would make excellent targets for a link building campaign... It also encourages marketers to consider thinking in terms of URL-level link building campaigns. We even recommend that you structure your work (spread sheets, keywords, tracking, notes, internal knowledge holders etc...) per URL for maximum results.

These strategy tips augment the process outlined in the Link Building Guide >>

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