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Ontolo was developed, in part, from the frustration of culling through hundreds and thousands of competitor backlinks and constantly discovering link prospects - often, over 95% - that were simply irrelevant and off-topic.

Imagine that for a moment.

You're looking at your competitors' backlinks for link prospects and 19 out of 20 aren't useful for you simply because it's off-topic. 19 out of 20. That means that you'll review 100 websites and find 5 that may be on-topic. You'll review 250 and find 12-13 that are on-topic. And on-topic doesn't even necessarily mean that it's a good link prospect you'll approach.

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1) Competitive Prospecting Phrases Ok, of the prospecting phrases that I call “useful” this is the least useful, especially for the impatient or time-pressed. I include it because there are gems if you dig deeply enough... Say for example you sell car parts. Competitive phrases would be searches for things like “auto body parts”, “truck parts”, or “carburetors” and “fuel pumps”. While these phrases are perfectly relevant to what you do, what kinds of results do you think will appear if you use these phrases in your link building queries? Exactly. A lot of them will be your competitors.

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You're responsible for getting word out about your company's big news. It's important news actually, IRL, no hype or fluff. You're several weeks out from announcing your news and you'd like some additional real-live press targets. Because it's just you running the campaign (and writing the press release + outreaching to contacts + washing bottles), you'd like to find sites that openly solicit for press releases, tips, news and rumors... Here are the queries for you! (Note: all of these queries are in our free V2 Link Building Query Generator! (+ learn more about it here if you'd like...)

(Special thanks to Fabio Ricotta, co-founder of MestreSEO, for suggesting this direction of inquiry!)

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So. You're in a competitive space. You're pouring maximum resources into linkable content + link prospecting + outreach. Referral traffic and leads are definitely up but you're still lagging behind your SERP competitors. You've got a big pile of cash, a warehouse full of goods and/or billable hours you're not using and a highly aggressive ranking goal. You're aware that even the sponsorship approach could maybe possibly have the potential for risk. Well, it sounds like you're ready to donate, sponsor, support and otherwise facilitate community in a way that earns you some backlinks!

Though our agency side expertise is in linkable content + targeted outreach, on the link building tool side our expertise is in finding exactly, precisely the link prospects our clients require for their campaigns... Prospects that are directly aligned with their linkable assets. For those whose linkable assets include money, goods or services, we humbly submit these sponsorship link building queries.

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There's a content series waiting to happen in your market. This content series builds high-trust links because of its thoroughness, emphasis on utility and the inclusion of "info-swag" such as free tools, checklists and widgets. This content series drives leads because it emphasizes your company's unique expertise and capacity to understand core market concerns. Through careful promotion this content series creates a lasting legacy in your market and becomes a "pillar of wisdom" that experts cite for years. That's right... this content series is YOUR "Ultimate Guide" series. Let's get going...

This article is the first installment of our "Ultimate Guide to Writing Ultimate Guides," which will be a free, members-only PDF (sign up to become an Ontolo member now >>). This article covers the research phase, which is the most important phase to get right the first time. Through your research - and the free, members-only UG2UGs Worksheet - you create a linkable content road map, useful as an editorial calendar, that you can follow for months to come.

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eCommerce link builders have it rough. Not only do they often have thousands of pages they need links for, there's usually very little in the way of unique, linkable product descriptions to help them along. Combine that with a link-reluctant industry, or a space ruled by affiliates, and you've got an uphill battle... eCommerce link builder, you need some link building inspiration.

We humbly submit this list of link building queries for your consideration. We've organized them based on "campaign type," as well as by type of opportunity. Not only will this help you navigate the list, but it's also likely to knock loose an idea or two for your next campaign... Note: Get all these queries and more - sign up for our free V2 Link Building Query Generator! (+ learn more about it here if you'd like...)

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Are you running low on link prospects for your B2B link building efforts... or just having trouble getting started? This article provides 74 queries for discovering new backlink prospects based on what's inherently linkable about your site or organization. Beginning and intermediate B2B seos will appreciate the structure behind the queries - we've organized them according to 18 types of link opportunities AND by 3 major types of link building campaign. Advanced B2B SEOs may just find a query or two to add to their link prospecting tool box...

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Local SEOs engaged in a link and citation building campaign - especially if you've already covered the basics (including the new Local Citation Finder) - need a quick and easy way to find more citation and link opportunities in your targeted locations. The added benefit of thorough, systematic citation prospecting prior to acquisition is that Local SEOs will know how to prioritize efforts and assign resources based on the existing opportunities.

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Once you've published a solid, linkable piece of content on your site you have to promote it. If you work in a market that has created a blogger ecosystem, then you should start by targeting these writers. The best bloggers to start with are those who publish daily or weekly lists of news, stories and other notable items that they liked. These are typically called roundups...

(Hey! If you like link building queries, you'll really dig our Link Building Query Generator! It includes all of the queries below.)

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