Before diving into this week's fantastic posts that will help you to become a better link builder, we wanted to let you in on a quick demo video of the New Ontolo Link Building Toolset (Verion 3) that's coming out on June 28th. Here's a link to the 60 second video. We'll have lot's more details next week. So stay tuned.

Last week's White Board Friday has a great conversation between Ross Hudgens and Tom Critchlow. As someone who's interviewed, hired and trained several dozen SEOs, writers and account managers in the past 10 years, it's great hearing these guys talk about some of their own management and growth strategies.

Link Building Must Reads Scaling Link Building - Whiteboard Friday

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Before diving into this week's fantastic posts that will help you to become a better link builder, we wanted to let you in on a quick demo video of the New Ontolo Link Building Toolset (Verion 3) that's coming out on June 28th. Here's a link to the 60 second video. We'll have lot's more details next week. So stay tuned.

Ross Hudgens kicks off with two fantastic posts this week, topping both lists. His first, "Build Great Content So You Can Buy Paid Links" is an essential read for anyone engaging in the white/black hat link building ethics debate. The bottom line in that post? Well. Go read it.

Link Building Must Reads Build Great Content So You Can Buy Paid Links

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I really love Hugo Guzman's post this week on how to present link building to clients. I've been doing SEO since the summer of 2001 and I still find that I'm changing and tweaking how I describe it. 10 years in and it's still difficult to do concisely. His post will certainly help if you're running into a similar situation.

And, maybe it's because I love large link building projects, but Dejan Petrovic's post on Link Building Managment is fantastic. I don't know of any other post that speaks so clearly and directly on how to manage large link building projects. Go read that post now.

Link Building Must Reads Link Building Management

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This week, we bring to you some great posts that may seem contrary to our own messaging here at Ontolo. Michael Martinez's post this week could be interpreted as speaking against the kind of link building research that we support and help you to achieve. Of course, it all depends on how you use the tools provided to you. Are you using them to execute common link building strategies, or are you using research and automation to improve your ability to build valuable relationships?

In addition to Michael Martinez's post, Rand offers a stroke of insight into what's worked well for him in many aspects of his life and the business of SEOmoz: building and leveraging relationships rather than slogging through the traditional link building process.

Link Building Must Reads How to Get Testimonials (and Links) with Free Stuff

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For some reason, it seemed like this week was feeling short on link building guides and how-to content. But, looking back through the news, it's been a pretty fantastic week for link building content.

This week, we have a range of absolutely everything; automation, link building queries, resource lists, case studies and more.

Link Building Must Reads A Campaign Prep Checklist For Link Builders

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Since Garrett's now kicking ass with Citation Labs, we've been trying to figure out the best way to continue getting the best link building information in your hands. Garrett's got a huge and phenomenal list that comes out every couple of weeks. What we've decided to do here is focus exclusively on a smaller subset of the best link building how-to posts. So, every Friday morning, check in here for the best link building how-to content that's come out in the past seven days.

We're going for a simple format here. Two sections. The first list is Link Building Must Reads and the second list is Notable Link Building Posts.

Now, onto the good stuff!

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Continuing from last edition, Panda remains in the thoughts, tests, presentations, speculations and probably even the prayers of link builders... Enjoy!

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Some link builders are longing for the days when being snitch bait was their only worry... Now we've got pandas making waves in the SERPs. This edition starts with highlights of Panda coverage, many with an emphasis on link building.

In brighter (for us) news, Ontolo's free link building query generator received a nod from an MSNBC video. W00t! This was in the same week that SEOFrogs launched a French-language link building query generator.

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So link buying cracked the mainstream press twice in the past two weeks... I almost long for the relative calm of 2 weeks ago when all we had to highlight was link prospecting ;) We captured the bulk of the coverage below - if you know of any good thinkery around any of these stories please comment. For the record what I saw of Overstock's discounts-for-EDU-employee methods really got the ol wheels turning...

And in case you missed it, I'd like to direct you towards the Ontolo review by Wiep. Yes, it's up on my refrigerator next to my son's first drawing ;)

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Ladies, Gentlemen, I humbly submit for your consideration all the link building resources fit to print from the past two weeks. If I missed any resources, please comment them! Here's the last link building round up in case you have tomorrow off too ;)

Enjoy, and see you in two weeks!

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