First, I wanted to thank Todd Malicoat (@stuntdubl) and Justin at Market Motive for having me yesterday. It was a real honor and pleasure working with them both. And if you haven't checked out Market Motive's online marketing trainings, do yourself a favor and check out their courses.

Next, I wanted to thank everyone who made time in their day for the presentation. From what I understand, we had a pretty large group! I intentionally discussed Ontolo's paid tools as little as possible and focused on what we believe is the best foundation for link building processes that exists. I hope that the information was valuable and that you're able to put it and some of the free tools into use with your own campaigns.

In the early 2000s, Todd Malicoat and I crossed paths a few times before finally meeting and getting a few good conversations in at SES Chicago in December of 2006. Todd had started consulting a bit before I had, but there seemed to be something unique about him. Something told me we might end up discovering some unique similarities…

He’d developed a reputation as an all-star link builder, was working on his own and, at that point, was en route to residing in San Francisco. Things were happening for him and, soon, they’d be happening for me as well.

We kept casually in touch over the years and recently began catching up again last fall. It turns out we both ended up following some of the same 4-Hour Workweek philosophy; Todd with his trips around the world for sport fishing and myself with over 50,000 miles of road trips around North America for rock climbing. While our interests may have been different, lifestyle design and link building ran through our blood.

We have now released an entirely new design to the Ontolo Toolset for quickly discovering relevant, valuable and high-quality link prospects very, very easily.

Click Here to Learn More About the New Version of the Ontolo Toolset →

Interested in more details on the additional changes? Here goes...

A short story for your Friday...

In the late 1800s, the Japanese Zen master Nan-in was approached by a western professor who wanted to discuss his understanding of Zen.

Nan-in kindly obliged.

Link Building with Guest Posts

The Complete Guide

Written by Ben Wills

With the most recent version of the Link Building Toolset, we wanted to keep you up to date with more of the changes that go on behind the scenes.

We put a lot of work each day into the Toolset for you, and a lot of that work, while improving how well you're able to use the Toolset, often goes unnoticed. Sometimes, we may have even made updates to things that you were looking for, but wouldn't have known unless you had submitted a trouble ticket.

What we'll be trying out for the next few weeks is a weekly update of changes we've made. Sometimes, they'll be things that you have run into or would have run into, others, they'll be things you never would have thought to check.

One of the most common questions we get in the Ontolo Help Desk is how to find specific kinds of link opportunities. Of those, Guest Posts might be the most commonly requested link type. Below is a modified and expanded response to one of our customers on how to do this with the Ontolo Link Building Toolset.

Wow.

I don't even know where to start. The release of Version 3 of the Link Building Toolset has been out there for just a couple of hours now. We've put the finishing touches on the work that we started several months ago. In every way imaginable, this has been a very major release for us. New service levels, new payment systems, new UI, new features. So. Much. Newness.

And we're way excited to show you what we've got for you. So excited that it's my sixth or seventh all nighter I've pulled in the last week and a half to get this all out for you guys. ;)

We're getting pretty excited here at Ontolo. We're putting the finishing touches on V3 and are looking forward to rolling it out on Tuesday, June 28th.

The past couple of days, we've written about how to find more valuable links with your link building campaigns. Hearing peoples' comments and feedback, it sounds like a lot of you are starting to shift how you think about your link prospecting strategies. You're beginning to see how it's possible to build more valuable and more relevant links, much more quickly with the new Toolset that's being released next week.

Today, we're taking it another step further.

Ontolo was developed, in part, from the frustration of culling through hundreds and thousands of competitor backlinks and constantly discovering link prospects - often, over 95% - that were simply irrelevant and off-topic.

Imagine that for a moment.

You're looking at your competitors' backlinks for link prospects and 19 out of 20 aren't useful for you simply because it's off-topic. 19 out of 20. That means that you'll review 100 websites and find 5 that may be on-topic. You'll review 250 and find 12-13 that are on-topic. And on-topic doesn't even necessarily mean that it's a good link prospect you'll approach.