One of the most common questions we get in the Ontolo Help Desk is how to find specific kinds of link opportunities. Of those, Guest Posts might be the most commonly requested link type. Below is a modified and expanded response to one of our customers on how to do this with the Ontolo Link Building Toolset.
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I don't even know where to start. The release of Version 3 of the Link Building Toolset has been out there for just a couple of hours now. We've put the finishing touches on the work that we started several months ago. In every way imaginable, this has been a very major release for us. New service levels, new payment systems, new UI, new features. So. Much. Newness.
And we're way excited to show you what we've got for you. So excited that it's my sixth or seventh all nighter I've pulled in the last week and a half to get this all out for you guys. ;) Continue reading →
We're getting pretty excited here at Ontolo. We're putting the finishing touches on V3 and are looking forward to rolling it out on Tuesday, June 28th.
The past couple of days, we've written about how to find more valuable links with your link building campaigns. Hearing peoples' comments and feedback, it sounds like a lot of you are starting to shift how you think about your link prospecting strategies. You're beginning to see how it's possible to build more valuable and more relevant links, much more quickly with the new Toolset that's being released next week.
Today, we're taking it another step further. Continue reading →
Ontolo was developed, in part, from the frustration of culling through hundreds and thousands of competitor backlinks and constantly discovering link prospects - often, over 95% - that were simply irrelevant and off-topic.
Imagine that for a moment.
You're looking at your competitors' backlinks for link prospects and 19 out of 20 aren't useful for you simply because it's off-topic. 19 out of 20. That means that you'll review 100 websites and find 5 that may be on-topic. You'll review 250 and find 12-13 that are on-topic. And on-topic doesn't even necessarily mean that it's a good link prospect you'll approach. Continue reading →
The Challenge of Marketing Automation and the Opportunity for Improvement
You've seen ads for "automated link building" services. And you know those services are junk. You can't automate link building. You just can't. The human element is simply too important.
... Right? ...
But what if you could automate all of the non-subjective elements? ... Those pesky, annoying, mundane PageRank and SEOmoz and Alexa data collection tasks that you repeat a thousand times before sending those eighteen emails in the hopes of getting two responses... Reviewing 37 websites to add four to your outreach list because the other 33 were irrelevant and off topic... Trying to figure out 78 new link prospecting queries to find a specific kind of link prospect, then pulling the search results into an unwieldy spreadsheet with hundreds of rows and it still needs more data collection and de-duplication... Wouldn't it be nice if you never had to do that again... Continue reading →
Our number one, insanely-focused goal of the next version of the Ontolo Link Building Toolset has been this: To help you be able to quickly find the most valuable sites in your market for high-quality link prospects. In this post, we want to let you in on a significant new feature to help you accomplish just that, faster than ever.
The next version of the Ontolo Link Building Toolset comes out on June 28th, in less than two weeks. As we're wrapping up revisions and finalizing new features, we want to give you a sneak peek into what's coming for our users. In addition to Link Building Workflow Management features, a Simpler UI, and some New Pricing, we're also advancing the Ontolo technology to continue leading the innovation in link building technology available to you.
Introducing: Ontolo's Advanced Search Operators
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This is a guest post by @Mathew Diehl of Charles River Interactive.
It’s Link Prospecting Day. Yay?
Very few people find these days exhilarating. However, it has to be done. You know as well as I do that without a refreshed list of prospects your existing contact pools will eventually dry up. Continue reading →
In the summer of 2008, before writing the first line of code, before even talking with Garrett, I sat down to spec out the purpose of the Ontolo and the Link Building Toolset. Having been responsible for designing and implementing thousands of campaigns, managing teams of dozens of account managers, search marketers and copywriters, and also for executing and fine-tuning multi-national SEO campaigns that spanned more than 30 countries, I had been acquainted with SEO and link building problems at large scale.
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A guest post by Tom Demers, of MeasuredSEM.
Getting a big list of potential link prospects is a nice first step in your link building campaigns, but to really scale your efforts effective link qualification is a crucial point of leverage.
This is the case because your goal really isn’t to get as many link prospects as possible: your goal is to get as many links in as efficient a manner as you possibly can. Maximizing the number of actual, quality links you’ll get means effectively prioritizing where your time is spent. It depends on your process, obviously, but in most cases 1,000 link prospects that yield 11 links are of less overall value to your business (whether you’re an agency or an in-house SEO) than 100 link prospects that yield 10 links. Continue reading →
Before I go into how to setup the new (FREE) SERP Dominator tool we just released, a little background explanation might help...
"Tell me what company you keep and I'll tell you what you are." Spanish novelist Miguel de Cervantes said this.
The author Jim Rohn often pointed out that "You are the average of your five closest friends." Continue reading →