Perhaps the most difficult challenge to creating great content is coming up with the idea, angle, hook...whatever you want to call it. It's why I always keep a small notebook in my pocket; I never know when a great idea is going to come and if I don't write it down, I'm nearly guaranteed to forget it.

But the next great challenge, after I have the angle, is making sure I've done the best kind of research I can. And by "best," here, I mean that I need to know everything similar that has been published.

I need to know everything similar that has been published for two reasons. First, it will make my piece that much more complete to round it out and fill in holes with the angles that other have taken. And second, I get to see the blank spots that others haven't taken and can choose to emphasize those more if it makes sense to do so.

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As we announced last week, the all-new Custom Prospecting Tool is live today. The Custom Prospecting Tool allows you to quickly and easily build prioritized, categorized link prospect lists for immediate export.

The main thing we’ve focused on is speed: We want you to get as many link prospects as quickly as possible. Period. To give you an idea of how quickly you can build prospect lists, here are three processing times for random reports we threw together. Each report had five Prospecting Phrases.

7,922 Link Prospects URLs found, 4,962 Unique. Time: 42 Seconds 3,492 Link Prospect URLs found, 2,714 Unique. Time: 27 Seconds 715 Link Prospect URLs found, 389 Unique. Time: 14 Seconds

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This has been released! See the release announcement here.

If you're a current Ontolo subscriber or trial user,   click here to go straight to the new tool.

If you aren't an Ontolo subscriber,   click here to sign up for a free trial.

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First, I wanted to thank Todd Malicoat (@stuntdubl) and Justin at Market Motive for having me yesterday. It was a real honor and pleasure working with them both. And if you haven't checked out Market Motive's online marketing trainings, do yourself a favor and check out their courses.

Next, I wanted to thank everyone who made time in their day for the presentation. From what I understand, we had a pretty large group! I intentionally discussed Ontolo's paid tools as little as possible and focused on what we believe is the best foundation for link building processes that exists. I hope that the information was valuable and that you're able to put it and some of the free tools into use with your own campaigns.

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Link Building with Guest Posts

The Complete Guide

Written by Ben Wills

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Howdy, folks! We're releasing a guide today that's written and designed like many more to come. Next week, we'll also be releasing a heavily-expanded version of this and will be calling it The Complete Guide to Link Building with Guest Posts. We will publish it as a PDF, accompanied by a worksheet/spreadsheet or two to help you through the process. When all is said and done, expect about 5,000 − 10,000 words of pure strategy and tactics for link building with guest posts.

The best part?

It's free.

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One of the most common questions we get in the Ontolo Help Desk is how to find specific kinds of link opportunities. Of those, Guest Posts might be the most commonly requested link type. Below is a modified and expanded response to one of our customers on how to do this with the Ontolo Link Building Toolset.

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I don't even know where to start. The release of Version 3 of the Link Building Toolset has been out there for just a couple of hours now. We've put the finishing touches on the work that we started several months ago. In every way imaginable, this has been a very major release for us. New service levels, new payment systems, new UI, new features. So. Much. Newness.

And we're way excited to show you what we've got for you. So excited that it's my sixth or seventh all nighter I've pulled in the last week and a half to get this all out for you guys. ;)

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We're getting pretty excited here at Ontolo. We're putting the finishing touches on V3 and are looking forward to rolling it out on Tuesday, June 28th.

The past couple of days, we've written about how to find more valuable links with your link building campaigns. Hearing peoples' comments and feedback, it sounds like a lot of you are starting to shift how you think about your link prospecting strategies. You're beginning to see how it's possible to build more valuable and more relevant links, much more quickly with the new Toolset that's being released next week.

Today, we're taking it another step further.

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Ontolo was developed, in part, from the frustration of culling through hundreds and thousands of competitor backlinks and constantly discovering link prospects - often, over 95% - that were simply irrelevant and off-topic.

Imagine that for a moment.

You're looking at your competitors' backlinks for link prospects and 19 out of 20 aren't useful for you simply because it's off-topic. 19 out of 20. That means that you'll review 100 websites and find 5 that may be on-topic. You'll review 250 and find 12-13 that are on-topic. And on-topic doesn't even necessarily mean that it's a good link prospect you'll approach.

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