First, I wanted to thank Todd Malicoat (@stuntdubl) and Justin at Market Motive for having me yesterday. It was a real honor and pleasure working with them both. And if you haven't checked out Market Motive's online marketing trainings, do yourself a favor and check out their courses.

Next, I wanted to thank everyone who made time in their day for the presentation. From what I understand, we had a pretty large group! I intentionally discussed Ontolo's paid tools as little as possible and focused on what we believe is the best foundation for link building processes that exists. I hope that the information was valuable and that you're able to put it and some of the free tools into use with your own campaigns.

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Link Building with Guest Posts

The Complete Guide

Written by Ben Wills

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Howdy, folks! We're releasing a guide today that's written and designed like many more to come. Next week, we'll also be releasing a heavily-expanded version of this and will be calling it The Complete Guide to Link Building with Guest Posts. We will publish it as a PDF, accompanied by a worksheet/spreadsheet or two to help you through the process. When all is said and done, expect about 5,000 − 10,000 words of pure strategy and tactics for link building with guest posts.

The best part?

It's free.

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Wow.

I don't even know where to start. The release of Version 3 of the Link Building Toolset has been out there for just a couple of hours now. We've put the finishing touches on the work that we started several months ago. In every way imaginable, this has been a very major release for us. New service levels, new payment systems, new UI, new features. So. Much. Newness.

And we're way excited to show you what we've got for you. So excited that it's my sixth or seventh all nighter I've pulled in the last week and a half to get this all out for you guys. ;)

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We're getting pretty excited here at Ontolo. We're putting the finishing touches on V3 and are looking forward to rolling it out on Tuesday, June 28th.

The past couple of days, we've written about how to find more valuable links with your link building campaigns. Hearing peoples' comments and feedback, it sounds like a lot of you are starting to shift how you think about your link prospecting strategies. You're beginning to see how it's possible to build more valuable and more relevant links, much more quickly with the new Toolset that's being released next week.

Today, we're taking it another step further.

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Ontolo was developed, in part, from the frustration of culling through hundreds and thousands of competitor backlinks and constantly discovering link prospects - often, over 95% - that were simply irrelevant and off-topic.

Imagine that for a moment.

You're looking at your competitors' backlinks for link prospects and 19 out of 20 aren't useful for you simply because it's off-topic. 19 out of 20. That means that you'll review 100 websites and find 5 that may be on-topic. You'll review 250 and find 12-13 that are on-topic. And on-topic doesn't even necessarily mean that it's a good link prospect you'll approach.

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The Challenge of Marketing Automation and the Opportunity for Improvement You've seen ads for "automated link building" services. And you know those services are junk. You can't automate link building. You just can't. The human element is simply too important.

... Right? ...

But what if you could automate all of the non-subjective elements? ... Those pesky, annoying, mundane PageRank and SEOmoz and Alexa data collection tasks that you repeat a thousand times before sending those eighteen emails in the hopes of getting two responses... Reviewing 37 websites to add four to your outreach list because the other 33 were irrelevant and off topic... Trying to figure out 78 new link prospecting queries to find a specific kind of link prospect, then pulling the search results into an unwieldy spreadsheet with hundreds of rows and it still needs more data collection and de-duplication... Wouldn't it be nice if you never had to do that again...

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In the summer of 2008, before writing the first line of code, before even talking with Garrett, I sat down to spec out the purpose of the Ontolo and the Link Building Toolset. Having been responsible for designing and implementing thousands of campaigns, managing teams of dozens of account managers, search marketers and copywriters, and also for executing and fine-tuning multi-national SEO campaigns that spanned more than 30 countries, I had been acquainted with SEO and link building problems at large scale.

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A guest post by Tom Demers, of MeasuredSEM.

Getting a big list of potential link prospects is a nice first step in your link building campaigns, but to really scale your efforts effective link qualification is a crucial point of leverage.

This is the case because your goal really isn’t to get as many link prospects as possible: your goal is to get as many links in as efficient a manner as you possibly can. Maximizing the number of actual, quality links you’ll get means effectively prioritizing where your time is spent. It depends on your process, obviously, but in most cases 1,000 link prospects that yield 11 links are of less overall value to your business (whether you’re an agency or an in-house SEO) than 100 link prospects that yield 10 links.

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Howdy folks!

In this week's installment of Link Building How-Tos day, I'm going to show you exactly how to use Amazon's Mechanical Turk to take your link building to the next level.

If you don't know what Mechanical Turk is or how it works, here's a link to Amazon's Mechanical Turk tutorial.

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