When qualifying link prospects you inevitably find a segment of people who influence purchase decisions as well as the search engine rankings. Their ability to sway opinions - and search rankings - within your market makes them a highly valuable link target. Simply writing an acquisition email that makes a link offer leaves a great deal of value on the table in B2B and B2C markets with long and research-intensive buy cycles.

Influencing the Purchase Influencer Link Prospect Segment Ideally you ally with this influencer segment and provide them with ongoing data, research and expertise access that aids their agenda and educates them about your products and services. You do this in the effort to influence their recommendations and build a sales referral stream, as well as a feedback channel for new business directions.

Continue reading →

Hundreds of thousands of people create new links every day to explain, illustrate and share the ideas that are important to them. Links remain a central measurement that search engines use to make decisions about how websites should rank for search terms because people continue to use them to lead others to valuable information. On every web page (URL) with links there are many measurable data points that help search engines decide how much influence that URL's link should have on the rankings.

We have assembled a sampling of some of the URL data points that we have found to influence the link value search engines assign. This is by no means a comprehensive list of factors, but for those engaged in link acquisition it provides a framework for analyzing the link value your site is likely to receive from a target link prospect.

Continue reading →