I was sitting in the office of Napkin Labs earlier today. I was there to check out, what I call, their "Feedback Community" application. You see, we're at the point with our link building tools where we believe we have a pretty decent foundation for a link building application that can be useful for almost any link builder.

There's just one problem.

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We're happy to announce some new feature updates that span across various functions of a link building campaign.

We've added a new Campaign Manager which combines the previous four Account Setup tabs into one interface. This also incorporates some new UI changes that should make it easier to quickly and easily manage your link building campaigns.Read More About the Campaign Manager → 

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We're happy to announce a new feature called the Campaign Manager.

Previously, campaigns were managed across four separate pages in an "Account Setup" section of the toolset. This has all been combined into a single interface designed to quickly make campaign changes and updates.

Continue reading for more on the Campaign Manager.

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We're happy to announce today a new feature for link prospect notifications. Here's how it works:

Head over to the new Campaign Manager You set minimum home page PageRank scores, domain mozRank, domain mozTrust and Domain Authority. You set your targeted Link Types and specific Topics associated with each. If we find a link prospect that matches all of those requirements, both value and relevance, we'll let you know. In short? Relevant and Valuable links come straight to your inbox. As Ron Popeil would say: Set it and forget it.

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There was always this thing missing from the Ontolo Link Building Toolset.... we had a tool to setup various link prospecting campaigns, we had the details for a full campaign, but we only reported on link prospects.

Today, that's changed.

We've now integrated both the Competitive Backlink Monitor and the SERP Dominator into the link building toolset at the campaign level. This means that for each campaign, these will now run automatically, providing you with critical campaign performance data.

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There was always this thing missing from the Ontolo Link Building Toolset.... we had a tool to setup various link prospecting campaigns, we had the details for a full campaign, but we only reported on link prospects.

Today, that's changed.

We've now integrated both the Competitive Backlink Monitor and the SERP Dominator into the link building toolset at the campaign level. This means that for each campaign, these will now run automatically, providing you with critical campaign performance data.

Continue reading →

As of last Saturday, August 20th, I have been in the SEO space for 10 years.

Before writing this post, I asked some folks what they would like to read. The responses fell across the board, from how things have changed in the past 10 years, to wanting to hear parts of my own story. I've decided to write this post and start with the story of how I got started in Search. Simultaneously managing, at one point, over 1,400 SEO clients in 2004 might deserve an answer to "how do you get there?" That answer will then (if I'm doing this well) provide the context for my own observations of how things have changed and where they're going.

I'm long-winded, and this post is no exception. If you're a frequent tl;dr....er, skip this one.

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Wow.

I don't even know where to start. The release of Version 3 of the Link Building Toolset has been out there for just a couple of hours now. We've put the finishing touches on the work that we started several months ago. In every way imaginable, this has been a very major release for us. New service levels, new payment systems, new UI, new features. So. Much. Newness.

And we're way excited to show you what we've got for you. So excited that it's my sixth or seventh all nighter I've pulled in the last week and a half to get this all out for you guys. ;)

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We're getting pretty excited here at Ontolo. We're putting the finishing touches on V3 and are looking forward to rolling it out on Tuesday, June 28th.

The past couple of days, we've written about how to find more valuable links with your link building campaigns. Hearing peoples' comments and feedback, it sounds like a lot of you are starting to shift how you think about your link prospecting strategies. You're beginning to see how it's possible to build more valuable and more relevant links, much more quickly with the new Toolset that's being released next week.

Today, we're taking it another step further.

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Ontolo was developed, in part, from the frustration of culling through hundreds and thousands of competitor backlinks and constantly discovering link prospects - often, over 95% - that were simply irrelevant and off-topic.

Imagine that for a moment.

You're looking at your competitors' backlinks for link prospects and 19 out of 20 aren't useful for you simply because it's off-topic. 19 out of 20. That means that you'll review 100 websites and find 5 that may be on-topic. You'll review 250 and find 12-13 that are on-topic. And on-topic doesn't even necessarily mean that it's a good link prospect you'll approach.

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