The Challenge of Marketing Automation and the Opportunity for Improvement You've seen ads for "automated link building" services. And you know those services are junk. You can't automate link building. You just can't. The human element is simply too important.

... Right? ...

But what if you could automate all of the non-subjective elements? ... Those pesky, annoying, mundane PageRank and SEOmoz and Alexa data collection tasks that you repeat a thousand times before sending those eighteen emails in the hopes of getting two responses... Reviewing 37 websites to add four to your outreach list because the other 33 were irrelevant and off topic... Trying to figure out 78 new link prospecting queries to find a specific kind of link prospect, then pulling the search results into an unwieldy spreadsheet with hundreds of rows and it still needs more data collection and de-duplication... Wouldn't it be nice if you never had to do that again...

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When we wrote last week asking for feedback on the next version of The Link Building Toolset, we thought we might get a good number of responses.

And we did.

In fact, we got almost five times the number of responses we were hoping for. Not only that, but you all obviously took your time to tell us exactly what you are looking for in a link building tool.

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Our number one, insanely-focused goal of the next version of the Ontolo Link Building Toolset has been this: To help you be able to quickly find the most valuable sites in your market for high-quality link prospects. In this post, we want to let you in on a significant new feature to help you accomplish just that, faster than ever.

The next version of the Ontolo Link Building Toolset comes out on June 28th, in less than two weeks. As we're wrapping up revisions and finalizing new features, we want to give you a sneak peek into what's coming for our users. In addition to Link Building Workflow Management features, a Simpler UI, and some New Pricing, we're also advancing the Ontolo technology to continue leading the innovation in link building technology available to you.

Introducing: Ontolo's Advanced Search Operators

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When we launched the second version of The Ontolo Link Building Toolset last October, we quickly learned how important it is for you as a link builder to quickly find relevant and valuable link prospects. We’re glad to share with you that the interface has been completely rewritten, we will be releasing new service levels, and we’ve taken the first steps toward providing innovative and highly-useful Link Building Workflow Management tools.


The new Link Building Toolset, Version 3, is coming out in less than two weeks (June 28th). We have a few more features we are looking to add, we haven’t finalized the new pricing, and it would really help if we could understand what your dream link building tool would look like.

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This is one of those blog posts that you sit down to write and you're not quite sure where to start. So, I'll jump right in.

Starting today, Garrett French is wrapping up his time at Ontolo and working full time on Citation Labs, a link building and marketing strategy consultancy to serve agencies, teams and larger brands that he's just started.

And now, those details that everyone always wants to know with these things. ;)

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Link building service design doesn't get much discussion (that I've seen...). I'd like your help in changing this. Why? Because agencies face unique problems in building links for clients. In the interest of growing the conversation around link building services - and the possibility of learning from your esteemed peers - I humbly request your participation in the Agency Link Building Survey! Responses are due by April 22nd.

Instructions: Answer any or all of the questions below Post answers to your blog and tell Garrett - OR send answers directly to I need your contributions by the 22nd of April What You Get: The satisfaction of contributing to the betterment of our industry. I link to your answers on your blog at the bottom of this page. I link to you in our round up. Eg: 43 New Link Building Resources: Link Building Tools + Hackery Edition for 12/03-12/16 I tweet you to 1500+ followers and bots interested in link building. I link to you in our answer aggregation posts on site. Eg: Getting Links Built: 5 Motivators for Internal, Non-SEO Link Builders I link to you in any guest-posted answer aggregations. Eg: 16 Crucial Link Building Tools for Inhouse SEOs

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“I think I might have had too much wine last night, because before I fell asleep, I thought it might be a good idea to get a tattoo. I’ve never had that thought before in my life.”

Andy’s not a big drinker and neither am I. But it’s the end of the year and he had just helped me drive a honkin-yellow, 22’ diesel moving truck (aka: The Golden Beast) – with tires that are as tall as the distance from my feet to my nipples and an awkwardly large step ladder that’s required to get into the cab – 2,500+ miles from Austin to Seattle. We made the trip in 58 hours which included over a thousand miles of rain and snow. Then he helped unpack the entire thing in a world-record 90 minutes flat. It was only a matter of getting settled into Seattle before a bottle of wine was in order.

After his tattoo comment, I was intrigued. We walked around the corner to Alki Cafe to get some breakfast and talk through this tattoo thing.

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Before I go into how to setup the new (FREE) SERP Dominator tool we just released, a little background explanation might help...

"Tell me what company you keep and I'll tell you what you are." Spanish novelist Miguel de Cervantes said this.

The author Jim Rohn often pointed out that "You are the average of your five closest friends."

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I'm not sure if you knew this, but I grew up in what used to be a small town just north of Dallas, Texas. We didn't ride horses to school, but I was told that not long before I moved to that town, it used to be cotton fields as far as the eye could see.

By the time we moved there though, it had become one of those happy little slices of suburbia...manicured lawns and all.

And so, when you're in the fifth grade in the 80s - and you know you're the new hotness, with your hypercolor shirt under your overalls with one of the straps undone - sometimes it's just *easier* to cut through someone's lawn on your Celadon-colored Diamond Back BMX bike. (And, yes, I just looked up that color.)

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At 12pm EST today we're sending an email to our announcement list that will contain a link to the purchase page... All subscribers to our announcements list have the first crack at buying our tool. To keep quality and customer service levels high we're only offering 250 seats this year.

Seize the opportunity to purchase before anyone else and get on this list before 12pm EST today!

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