Guest post from David Wolf of InBusiness, Inc. an internet marketing firm.

The purpose of this article and flowchart is to set a clearly defined scope around how to use interviews and outreach to build links with authorities in a niche. This article does not cover the concept of preciprocation in depth because the topic is thoroughly covered throughout the Ontolo blog.

It is immensely helpful to have a clearly defined process for connecting with other authorities in your niche. Following this flowchart will create an actionable closed loop you or your team can follow that will cultivate valuable links and relationships in your niche.

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Ladies, Gentlemen, I humbly submit for your consideration all the link building resources fit to print from the past two weeks. If I missed any resources, please comment them! Here's the last link building round up in case you have tomorrow off too ;)

Enjoy, and see you in two weeks!

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Guest post by Ken Lyons of Measured SEM.

In my last post, I talked about how you can use Ontolo for finding some sick guest posting prospects. In this post, I'm going to go over some ways to evaluate and qualify those guest posting prospects to find sites that are worth publishing content on.

Now, just because a site accepts article submissions doesn't mean you should post there. When qualifying a guest posting prospect, my priorities are:

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My name is Fabio Ricotta, I’m the Co-Founder of MestreSEO, a Brazilian SEO Company, and I was invited by Garrett French to write some guest posts for you. For many years I’ve been working with SEO and most of the time focused on Link Building. Year after year I realized that some opportunities are so subtle that you need to pay special attention to some very small details.

One of the things I spotted as an opportunity in those small details is when a page stops working, I mean, when a page is not available anymore, resulting in the famous “404 error”. For example, one of the most common problems that results in 404 errors is when a product is not available anymore. Another simple example is when you remove an old blog post. In both cases, those pages can be pointed as a resource by anyone on the Internet, acquiring more and more link juice.

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In the summer of 2008, before writing the first line of code, before even talking with Garrett, I sat down to spec out the purpose of the Ontolo and the Link Building Toolset. Having been responsible for designing and implementing thousands of campaigns, managing teams of dozens of account managers, search marketers and copywriters, and also for executing and fine-tuning multi-national SEO campaigns that spanned more than 30 countries, I had been acquainted with SEO and link building problems at large scale.

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65 link building resources... and I thought our last edition was a big one! I'm not going to take a second more of your time with an intro - you're going to need the time for working your way through this encyclopedia of link building... I hope to see you tonight on #SEOChat - I'll be discussing link prospecting!

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A guest post by Tom Demers, of MeasuredSEM.

Getting a big list of potential link prospects is a nice first step in your link building campaigns, but to really scale your efforts effective link qualification is a crucial point of leverage.

This is the case because your goal really isn’t to get as many link prospects as possible: your goal is to get as many links in as efficient a manner as you possibly can. Maximizing the number of actual, quality links you’ll get means effectively prioritizing where your time is spent. It depends on your process, obviously, but in most cases 1,000 link prospects that yield 11 links are of less overall value to your business (whether you’re an agency or an in-house SEO) than 100 link prospects that yield 10 links.

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Guest post by Kieran Flanagan, of SearchBrat SEO Consulting Services.

I have a friend who is a film writer. When discussing work, he never understands what I do. I could give a 30 minute presentation detailing each client I have worked on and everything I did for them, but it makes no difference. One day he was filling me in on a horrible case of writers block. He was out of ideas for a film he was writing. I told him I often get “Link Building Block”, I go through competitors links, produce content, guest blog and run out of ideas for that market. I explain when this happens, I use an NLP technique called “chunking.” He didn't understand, but at least we share a common problem to discuss over coffee.

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Ok, so here's what must have happened... Link building experts didn't stop writing over the holidays, they just stopped PUBLISHING. How else can you explain the leap from 27 resources last issue to 50 in this one? WOW. Ok link builders, here's your agenda. Get fresh cup of coffee/tea. Shut office door. Absorb.

See you in two weeks link builders (you may still be reading resources from this list by then ;) ...and Happy New Year!

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By Ken Lyons of the SEO Consulting Firm MeasuredSEM.

One of my favorite ways to snag editorial links is via guest blogging. Trading content for links is a pretty effective way to build valuable keyword-rich links. The real bitch of guest posting for links though is the massive amount of effort involved with locating quality, relevant websites and blogs to publish your content on. Anyone who's ever slogged through the SERPs with advanced query operators for hours at a time only to unearth one or two decent places to guest post knows the pain I speak of.

So when Garrett told me that Ontolo had developed a tool that would automate a lot of the guest post prospecting and site qualification by leveraging many of Garrett's own link philosophies and expert link prospecting strategies, I was pretty damn intrigued.

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