2011 is nigh! Link builders, buckle in for a wild ride this coming year. It's time to start understanding and enhancing your high-value social signals, driving home your local citations and establishing a deeper focus on meaningful media engagement. I'm not saying "link building is dead," but, well, it's certainly evolving. We open this link building roundup with social, local and media engagement resources... AND a rare, 2-day only discount offer for our toolset!

Happy New Year from the Ontolo team!

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“I think I might have had too much wine last night, because before I fell asleep, I thought it might be a good idea to get a tattoo. I’ve never had that thought before in my life.”

Andy’s not a big drinker and neither am I. But it’s the end of the year and he had just helped me drive a honkin-yellow, 22’ diesel moving truck (aka: The Golden Beast) – with tires that are as tall as the distance from my feet to my nipples and an awkwardly large step ladder that’s required to get into the cab – 2,500+ miles from Austin to Seattle. We made the trip in 58 hours which included over a thousand miles of rain and snow. Then he helped unpack the entire thing in a world-record 90 minutes flat. It was only a matter of getting settled into Seattle before a bottle of wine was in order.

After his tattoo comment, I was intrigued. We walked around the corner to Alki Cafe to get some breakfast and talk through this tattoo thing.

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No matter how many advantages you have as an inhouse link builder, your ability to scale your link building efforts will ALWAYS rely partially on your ability to motivate decision makers and stake holders in your organization to capitalize on opportunities. Dan London's lament sums this condition up nicely: "How much control do you [as a link builder] have over your company website? If you have little, then [link building] will be tough. I’ve worked for a company in which I had to fight for every little change."

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Are there advantages to bringing your link building efforts in house? Of course! We asked our 7 inhouse link builders to share the link building tactics and efforts that they think "work better" for inhouse than consultants, and why. It certainly appears there's a great deal to gain for bringing your efforts in house... That said, as link building tasks pile up it makes sense to outsource portions of your work!

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We recently asked 7 inhouse link builders to share advice, tips and ideas with the industry. This post is the first of our attempts at meaningful compilations of their answers - in particular, their "most important tasks." While not a list of ALL the tasks an inhouse SEO must perform, this list provides a great starting point for inhouse link builders who'd like a sense of how they compare to their peers.

To arrive at the order of our list we categorized and then counted answers to our question: "As an inhouse SEO, what are your top 5 most important link building tasks and responsibilities?" Links to respondents' complete answers to our Inhouse Link Building Roundtable at the end of the article (thanks guys!).

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Link builders, we are STACKED this week with link building resources. I can't believe the quality of content I've seen in the past couple weeks... I think folks are finally publishing their Semmy-bait. If you missed last edition, 45 New Link Building Resources: the "Signal Builder" Edition do check it out! I'll see you on the 30th, and may all your links be followed this Holiday Season :)

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Link builders, what are we building when we build links? I humbly submit that we're building - in part - signals that search engines can use to define our pages and determine where to rank them. Both Google and Bing have recently confirmed that they derive signals from Facebook and Twitter. It may not be enough to be a link builder anymore... welcome to the Signal Builder era ;)

This round up starts with content that looks in and around social signal building, and closes with a farewell to a fallen link builder. Here's the roundup from 2 weeks ago: 31 New Link Building Resources: Roundup for 11/5-11/18.

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We recently asked inhouse link builders to share the ins and outs of their daily work, the tools they use, the processes they develop and how they've grown and managed their credibility internally.

This is authentic SEO marketer Ross Hudgens' submission.

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We recently asked inhouse link builders to share the ins and outs of their daily work, the tools they use, the processes they develop and how they've grown and managed their credibility internally.

This is a submission from Dan London, Director of Online Marketing for secure web storage company ShareFile.com.

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Ladies and Gents I proudly submit for your consideration the following 31 link building resources published over the past two weeks! If you're thirsty for more, do check out our previous roundup of 58 link building resources >> And please, if you remember/newly appreciate our article on discovering SERP Dominators for link building, check out our new free SERP Dominator tool which completely automates tedious but highly valuable research!

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