So, this might be pretty weird, and.... Disclaimer: I am not a writer or a sales person. Correction: I wrote something one time and I'm sure I will again in the future – which, I guess, constitutes me as a writer at its most basic definition – but, I am not a great writer. Actually, I'm not even a decent writer. Nor am I trained as a writer. (Though I did buy The Elements of Style once. The introduction was fantastic.) I am also not a sales person. In fact, you want me to do your sales as much as you want me to do your design work (I couldn't even make something look ugly.) Just as much as I wrote something once makes me a writer, I've also had conversations with people that they end up buying something from me makes me a sales person. No one considers me a writer or a sales person, and neither should you.

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So. You're in a competitive space. You're pouring maximum resources into linkable content + link prospecting + outreach. Referral traffic and leads are definitely up but you're still lagging behind your SERP competitors. You've got a big pile of cash, a warehouse full of goods and/or billable hours you're not using and a highly aggressive ranking goal. You're aware that even the sponsorship approach could maybe possibly have the potential for risk. Well, it sounds like you're ready to donate, sponsor, support and otherwise facilitate community in a way that earns you some backlinks!

Though our agency side expertise is in linkable content + targeted outreach, on the link building tool side our expertise is in finding exactly, precisely the link prospects our clients require for their campaigns... Prospects that are directly aligned with their linkable assets. For those whose linkable assets include money, goods or services, we humbly submit these sponsorship link building queries.

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Helloooooo link builders! Or should I say social media marketers? No, wait, you're PR experts now? Or... no, you're still SEOs? Eep! Welcome to this week's link building roundup - the link builder's identity crisis edition! Our top picks this week shine some light onto the emerging role of the link strategist! A big obrigado to Mr. "Consultoria SEO Fabio" as well as Don "Supernaut" Rhoades and Napoleon "SEO Company" Suarez for their instrumental link building soundtrack submissions!

There's been a lot written about Instant in the past 24 or so hours... My biggest insight came from Matt Cutts' anecdote on how Instant changed his searching patterns (personally, I found it distracting for the same reason). I also read a tweet that sums up a good link builder's approach to Instant :)

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Howdy folks!

In this week's installment of Link Building How-Tos day, I'm going to show you exactly how to use Amazon's Mechanical Turk to take your link building to the next level.

If you don't know what Mechanical Turk is or how it works, here's a link to Amazon's Mechanical Turk tutorial.

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By publishing an informative, high-utility Ultimate Guide series you earn links, drive leads and lay the foundation of an enduring content legacy in your industry. In 62 Queries for Writing Ultimate Guides that Build Links, Leads and Legacy we outlined a process for mapping out a market's "categories of concern" using The Worksheet for the Ultimate Guide to Writing Ultimate Guides. In this installment we show how to create a master document that your writers can use to write your Ultimate Guide series, and include a step-by-step, templated guide they can use to get started.

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Welcome, welcome, to this week's cascade of link building wonderment. This week the link building brains of our industry published five resources all relating to relevance and metrics in link building - to mark this happy event we floated all five to the top of the roundup. If you missed last week's round up, check it out here. Special thanks this week to Brian Foy for reminding us to get our video page straight, Mr. Don "teh Supernaut" Rhoades for being relentlessly awesome, Dave Harry just for being Dave, and Dana Lookadoo, an Ontolo patron saint, who launched Yo! Yo! SEO, all while expertly covering the Mozinar.

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Hey folks! Ben here. You might have noticed that after five consistent weeks of 20-50 minute videos, there wasn't one last week. And this is good because....

We've decided to shift the format of the videos to be more tangibly useful to each of you. So, instead of doing a higher-concept, long, drawn out video each week, we're putting together one great 10 minute video that showing you exactly, step-by-step how to take a piece of your link building efforts to the next level.

I'm really stoked about this series. When I started the videos, I knew we would end up calibrating, making some changes, etc. And, this is one of those changes.

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Welcome welcome, my link luring lads and lasses! This week's roundup profers the firehose of link building related content with only minor editorial curation (check out Wiep for that ;)! Read our roundups at your own risk and with your brain fully engaged :D ...So, we're big Dixon Jones fans, and even more so now that he busted out Link data from Blekko in less time that it took us to compile this roundup. In case you missed it, or had nothing to do for the next several hours, here's last week's round up: 54 New Link Building Resources: the SES SF Edition!

See you next week folks. (Special thanks for submission to, in order of response, Fabio Ricotta of MestreSEO Dixon Jones of Receptional David Harry of teh SEODojo Matt Owen of Epic Win Media. Cheers mates!)

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There's a content series waiting to happen in your market. This content series builds high-trust links because of its thoroughness, emphasis on utility and the inclusion of "info-swag" such as free tools, checklists and widgets. This content series drives leads because it emphasizes your company's unique expertise and capacity to understand core market concerns. Through careful promotion this content series creates a lasting legacy in your market and becomes a "pillar of wisdom" that experts cite for years. That's right... this content series is YOUR "Ultimate Guide" series. Let's get going...

This article is the first installment of our "Ultimate Guide to Writing Ultimate Guides," which will be a free, members-only PDF (sign up to become an Ontolo member now >>). This article covers the research phase, which is the most important phase to get right the first time. Through your research - and the free, members-only UG2UGs Worksheet - you create a linkable content road map, useful as an editorial calendar, that you can follow for months to come.

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Marty Weintraub, President, aimClear, @aimclear Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C. Liana Evans, Director of Social Media, Serengeti Communications, @storyspinner Tracy Falke, Social Media Specialist, Freestyle Interactive, @tracy_falke No formal presentations here, more conversational. 10 minutes in, and despite the conversation being awesome, I'm not finding direct actions to take from it. Might aggregate other live blogs on the session here.

In the meantime, follow @beebow for awesome live tweeting!

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