At long last, the perfect gift for the link builder who has everything ;) It covers almost everything we've learned so far about link building!

It's 123 PDF pages of link building goodness and teaches folks how to:

Speed up link prospecting and qualification Build links without link begging Analyze the market to determine what kinds of content attract the most links Lots more :)

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Link builders rejoice! We have TONS of awesome articles for you to check out so you can procrastinate on sending that next link begging email... In fact... you might even get an idea or two here that will give you a much higher return on your time! If you know of something I missed just tweet it @GarrettFrench or email me Garrett.French@ontolo.com and I'll add it next week. See you then!

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On prospect calls I'm fond of learning "what's working well for you now?" Alternately, to get at the same information I'll sometimes ask "how are you currently generating leads/conversions?" It's a simple question, but it can uncover a wealth of link building ideas and potential directions for a campaign. This line of questioning can help you feel out an organization's, department's or individual's strengths and resources - building from these strengths can result in link building campaigns that support or leverage existing successes.

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SMX Advanced. 9 link building how-to's. Caffeine hitting the mainstream. Folks it's been a wild week! Here's all the link news we found that's fit to print in the past week (and one or two that got lost in the shuffle). If I missed anything link-worthy I'd value an @GarrettFrench on Twitter! See you next week!

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In our experience, one of the strongest indicators of an organization's mentality towards link building and SEO is whether or not we or they can publish on site to aid link building efforts. It's so significant that it's becoming one of our first questions when working with new customers, right up there with "what are your goals?" In many ways it sums up an organization's view of where SEO and link building fits in the grand marketing plan. Further, the answer demonstrates what kinds of tactics and overall campaign design will be most effective for the organization.

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Here's all the linking news we saw this week - 26 items, for link builders to chew over this weekend! 2 new tools from our peers this week (check the tools section), plus one more coming later this month from our buddies Melanie Nathan and Darren Shaw... Enjoy, and let me know if I missed anything: Garrett.French (at) Ontolo.com. See you next week :)

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At a certain point in every link building campaign the rubber meets the road and you start to execute on all your careful link prospecting and qualification. We hope that, through effective campaign design, you'll be able to move on to Link Acquisition, and not Link Begging.

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Link builders were busy this week, and not just building links. Here's a round up of 21 link building news items, how-to's and interviews I could find this week. If you know of any I missed please shoot me an email: Garrett.French[at]Ontolo.com!

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I've found it easy in the past to confuse and conflate "linkable assets" and "link opportunity types." This post describes both of these aspects of a link building campaign, and identifies how the concepts differ so that you can better construct campaigns and more clearly consider your work.

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What a week for link building content! Not only were the experts hard at work cranking out content, but three conferences served to flood the "thought space" with still more content. Further, as Influence Finder builds steam, Link Hound launches, AdGooRoo's Link Insight sees more marketing attention, and the reasonable surfer gets chewed over we're surely in for a linksplosion of content :)

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