I'm working on outlining different types of content-based link building. I'm especially interested in engaging the experts and influencers in a given keyword space. I've pounded the group interview drum quite a bit, and I've been seeing some fantastic examples lately.

There's more than just group interviews for expert engagement though, and a recent survey of 246 fiction authors who have sold at least one novel really got me thinking about a different approach to massively capturing thought leadership - with the intent of building links and ongoing linkable content - in a given space.

Here's what's working well in this given survey:

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More yummy link building goodness for all you link builders out there! Here's the Ontolo round up of link building articles from the past week. If you have submissions for the round up, get them to me before next Thursday (Garrett.French[at]Ontolo.com) ;)

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I believe in group interviews for link building as well as industry relationship building. They're not great for lead generation in my experience, however. Despite their failings, I believe they are an excellent direction for content-based link builders (or whatever you should choose to call them :).

I've recently read and gotten very excited about two specimens in the Group Interview family, and wanted to share them and compare them for you. I've thrown in our most successful non-client group interview for good measure...

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We consume TONS of link building related content. To give back to the creators and publishers we're going to start publishing our reading list for the week. If you've written content that you'd like to see on this list, or on our future lists, please contact me at Garrett.French[-at-]Ontolo.com, or @GarrettFrench on Twitter. As I continue to post links to great content I will continue to work on my overall presentation!

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We have built a great deal of our brand and reputation through guest posting on tens of authority sites and blogs in the SEO industry, with more in the works all the time. So yes, you could say we are fans of guest posting ;) Here are a number of suggested metrics for evaluating a guest post opportunity, with a special emphasis on REACH - that is, the approximate audience you will be in front of.

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Once you've published a solid, linkable piece of content on your site you have to promote it. If you work in a market that has created a blogger ecosystem, then you should start by targeting these writers. The best bloggers to start with are those who publish daily or weekly lists of news, stories and other notable items that they liked. These are typically called roundups...

(Hey! If you like link building queries, you'll really dig our Link Building Query Generator! It includes all of the queries below.)

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We hold that link builders should split up their prospecting and qualification stages of link building. Doing this makes you more efficient. First we'll look at the definitions of these terms, then we'll look at why splitting up the stages makes you faster.

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While interviewing 30 link building experts on backlink analysis, we snuck in a question about their favorite link building tools. 88 recommendations later, we decided this question deserved a little more solo attention :) We counted the experts' votes and made a list of their 35 recommended tools.

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When compiling a keyword list to combine with, say, a link building query generator, it's easy to miss the distinction between Market Defining Keywords and your standard SEO keywords, especially for SEOs who have trained themselves to think in terms of long tails, big heads, and everything in between.

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Link prospects are people who publish websites that you'd like to have linking to you. There are currently two major methods for finding link prospects at a large scale - Backlink Analysis (covered in our 3 part series at SEL) and Link Building Queries, for which we have created a free link building query creation tool.

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