[...] 2) Identify Link Prospect Agendas and Organize into Agenda Segments Once you’ve qualified your link prospect list based on the goals for your link building campaign you must spend a great deal of time reading through these sites and identifying their agendas. When identifying agendas you ask questions like: “what reason does this person have for publishing?” Once you’ve asked this question and recorded your analysis for a random sample of 100 or so qualified link prospects you’ll begin to see the essential agenda segments of the rank-influencing media for a space. Once you’ve answered this question for your entire link prospect data set you can create meaningful, actionable segments. Understanding link prospect agendas not only enables you to write targeted content, but informs the link offers you make in your acquisition phase. [...]
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