Welcome to the Ontolo Link Building Toolset!
This document will help you find new link prospects and reports as quickly as possible with each of Ontolo's four main link building tools.
If you would like more in-depth details on your account setup, head on over to the Campaign Manager help documentation.
Table of Contents
- Get Prospects in Minutes (Instant Prospector)
- Get Prospects Nightly (Nightly Prospecting DB)
- Monitor Your & Competitors' Link Metrics (Competitor Backlink Metrics)
- Monitor Who's Ranking on Your Top Keywords (SERP Dominator)
Get Prospects in Minutes
The Instant Prospector allows you to find as many link prospects, as quickly as possible. Free users receive 25 free Instant Prospector reports.
Ontolo Subscribers (click here to sign up on the home page) receive many more reports on a monthly basis.
Get Link Prospects Right Now
Alright, we'll make this snappy. Head on over to the Instant Prospector, then fill out the following steps according to the link topics and link types you want to find.
Create a name for your report. This one is called "Gonna Get Links!"
Add some Prospecting Phrases. These are basically keywords that will reflect the content of link prospects you want to find. If you want to find pages about climbing gear, use Prospecting Phrases like "climbing gear," "climbing shoes," "climbing rope," etc.
Footprint Templates are the types of link prospects you want to find. This example shows how you can find Guest Posts. You can also select Content Research Templates and Ontolo's Community Templates.
Ontolo uses search engines to find link prospects. When collecting results from search engines, choose how many results to collect, per query. Generally, you'll want more link prospects.
BUT, if you want a smaller list of higher-quality sites, select 10, 20 or 30 results.
Not sure what to say about this one...
You gotta mash the button with your clicker.
Then... Bam! Magic!
Creating Your Own Templates of Footprints
Head on over to the Instant Prospector tab in the Campaign Manager. It'll look like the image below. Then fill it out as instructed, which will look similar to the screenshot below.
Get Prospects Nightly
(Nightly Prospecting DB)
The Nightly Prospecting DB is an automated link building tool to find new link prospects, including data such as PageRank and SEOmoz data, on a nightly basis.
Nightly Prospecting is available to subscribers to our Professional and Agency accounts (click here to sign up on the home page).
Setting Up Prospecting Phrases & Link Types
Head on over to the Nightly Prospecting tab in the Campaign Manager.
Link Types: The kinds of links that you want to find. Click this to edit the Topics/Prospecting Phrases for this link type.
Topics: How many of your Topics/Prospecting Phrases have been used out of how many you have available for that Link Type.
Priority: The importance to place on this particular Link Type. A higher Priority value means we will allocate more of your link prospecting to this Link Type. A Priority of zero will ensure we won't do any prospecting for this particular Link Type.
Topics/Prospecting Phrases: The most important part of the link prospecting. Please spend some time setting this up carefully. This is where you customize the Ontolo Toolset so that we can find the best, most relevant link prospects for you. To learn the best way to setup this section, view the help documentation on Setting Up Your Prospecting Phrases.
Custom Tags: When reviewing your prospects, you may assign tags to help better organize your link prospects and workflow. This is where you manage those custom tags.
Notifications: Get alerted whenever we find a link prospect that matches your requirements. This makes it so that you don't have to log in to Ontolo to see if there are any new link prospects that match your Link Targets.
To search your link prospects that are found each night, head over to the Nightly Prospecting DB search tool.
Use this part of the search form to enter your search query and define specific metrics for searching your Nightly Prospecting DB.
Monitor Your & Competitors' Link Metrics
(Competitor Backlink Metrics)
The Competitor Backlink Metrics reports allow you to record, each week, your backlink metrics and the metrics of your competitors. You can then show reports on specific metrics and plot the data over time.
Registered users who do not subscribe to Ontolo's link building accounts can configure Competitor Backlink Metrics reports for one Campaign. Subscribers to Link Building Services can configure Competitor Backlink Metrics reports for each of the campaigns their subscription provides.
Adding Competitor Domains
Competitor Domains: Competitior Backlink Metrics report which monitors key link building metrics on a weekly basis for your Campaign Domain Name as well as all of your competitors. Be sure to complete this fully with all 25 competitors.
Running a Report
Head over to the Competitor Backlink Metrics to run a report. When you do, it will look similar to the report below.
Monitor Who's Ranking on Your Top Keywords
The SERP Dominator allows you to monitor which websites and URLs are ranking most often across your top 25 keywords. The idea here is that who you think of as your competition may not even be raking against you and, in fact, your search competition may be other sites you don't know about.
Registered users who do not subscribe to an Ontolo link building account can configure SERP Dominator for one Campaign. Subscribers to Link Building Services can configure SERP Dominator for each of the campaigns their subscription provides.
Adding Your Top Keywords
Top SEO Keywords: Here, add your top SEO keywords. These keywords factor slightly into your link prospect searches so that link prospects which will have the highest impact on your rankings are lifted to the top of your results. Top SEO Keywords are also used in the SERP Dominator, so be sure to add 25 keywords here to get the most out of this part of the tools.
Running a Report
Head over to the SERP Dominator to run a report. When you do, it will look similar to the report below.