Making Link Building Easy

With the Ontolo Toolset


1. Easily Manage Multiple Link Building Campaigns and Data



We've designed and compartmentalized the Campaign Manager in a more intuitive way: by marketing discipline.

Easily manage campaigns in-house or for your clients. Our standard packages include up to 25 campaigns that can be managed. If you need more, sign up, make sure we suit your needs, then contact us and we'll put something together for you.




2. Quickly Discover Relevant, Valuable, Quality Link Prospects



Did you notice the "site:.edu" in the query box? That only scratches the surface...

Based on your link building campaigns, we perform customized link building research for you. We then give you powerful tools to sift through hundreds of thousands of link prospects and quickly find the most relevant, valuable, high-quality link prospects in your market.

Use advanced queries that mimic many of Google's advanced operators, define link types, and set ranges for key metrics to quickly find relevant and valuable, high-quality backlinks.




3. Find Relevant Competitor Backlinks, by Topic or Link Type.
* No One Else in the World Offers This.



If you've ever used a competitor backlink profile, you know how excruciating it is. Using competitor backlink profiles for link prospecting is like a box of chocolates: you never know what you're gonna get.

Ontolo changes all of that. Ontolo gives you the flexibility of searching for page topics (just like you would search on Google) and page types (e.g. Guest Posts) that mention your competitors. Not only that, you can select specific competitors that must be linked to, or require that at least two competitors are linked from that page.

Citation-based link building has never been this easy, and only Ontolo gives you this capability.




4. Content Marketing Research for Brainstorming and Promotion



The truth is: Great content gets great links. The greatest challenges with content marketing are brainstorming and promotion.

With Ontolo, discover previously-unknown promotion outlets by identifying sites that have already published successful, link-acquiring content. Also get new ideas for content by researching what has already been successful at gaining links.

Again, no one else in the world offers this kind of content marketing research tool.




5. Monitor and Visualize Competitor Backlink Scores Over Time



Stay on top of your competitors' progress (or compare yours against theirs) by monitoring their PageRank, mozRank, mozTrust, Domain Authority, # of Root Linking Domains and # of Google Backlinks, each and every week.

Easily see which competitors are aggressively pursuing link, who's dropping off, and who's holding steady. If you're an agency, this can make for an excellent weekly client report.




7 Ways Ontolo Helps You
Find More Valuable Links, Faster

  • Spend Less Time on Prospecting, More Time on Outreach.
    Ontolo finds new link opportunities for you every single night. Each day, wake up to new, targeted link prospects.
  • Define Key Metrics to Discover Valuable Link Prospects.
    Whether you're looking for link prospects with high PageRank, mozRank, SEOmoz Authority, or sites with strong Alexa rankings, Ontolo makes it easy to define your specific requirements, and quickly discover only your most valuable opportunities.
  • Customized Link Prospecting, By You.
    Ontolo lets you decide where we find link prospects. By defining your Prospecting Phrases and targeted Link Types, invest your link building time into researching only the most relevant link opportunities.
  • Quickly Discover New, Valuable Relationships.
    Ontolo provides you with email addresses, Twitter and Facebook accounts, contact URLs, advertising URLs and more to make sure you can quickly reach out to a new, valuable prospect.
  • Easily Organize and Manage Multiple, Customized Campaigns.
    If you're an in-house SEO, separate out your blogger relationship prospecting from your guest post prospecting. For agencies, create individual campaigns for each client.
  • Efficiently Manage Your Workflow.
    Once you've reviewed a site, set its Qualification or Acquisition statuses to more easily perform batch processing. Once a status is set, you won't see that prospect in your campaign's search results anymore.
  • *Relevant* Competitor Backlinks.
    Competitor backlinks can be useful, but not without relevance. Ontolo lets you find prospects that link to your competitors *and* let's you make sure that they're relevant to your search query or link type. Want to find a guest post about your top keyword that a competitor has a link from? No problem.


What the SEO & Link Building Experts
Love About The Ontolo Toolset.

An Expert Link Builder's Dream. Link building is hard - really, really hard. Ontolo tries to productize many of the manual tasks, searches and tracking processes of link building with an extensive, diverse toolset....everything from .gov/.edu finders, to competitor link searches, to content research and backlink tracking/monitoring. ... Ontolo's team is constantly upgrading the service and functionality. Rand Fishkin. CEO, SEOmoz



Link Building on Steroids. With a single click of a button, you can discover the most relevant and valuable link prospects for your link building campaign, be it content marketing and guest posting, sponsorships and donation-based, niche web directory submissions, or many, many more. Andy Beal. CEO, Trackur



Huge Time Saver. Unlike most link building tools, Ontolo does not use the link profiles of competing websites to find link prospects, but it goes out and tries to find them, which obviously is a big plus....It’s very clear that the Ontolo toolkit was designed by link builders. The main focus is on the quality of the output of the tools. Wiep Knol. Co-founder, Linkbuilding.nl



Backlink Tool of the Future. Whether you’re doing traditional backlinking, content development, or social media optimization, Ontolo brings value to the table and allows search agencies to become authorities faster, cross coordinate link campaigns with other departments within your company, and drive natural links on top of connecting with link sources within your industry. Brent Rangen. Owner, Optimize Guyz



You can easily cut your time in half with Ontolo's tools. I'd highly recommend them to any serious link builder to help get the job done. Brian Gilley. CEO, Social SEO



Ontolo launched what is quite possibly the greatest invention in the history of mankind recently. After producing a plethora of fabulous tools that made link prospecting and qualification easier the past few years, they finally put everything together in one fabulous package with the Ontolo Link Building Toolset. Adam Henige. Managing Partner, Netvantage Marketing



You can also use advanced search queries to segment the list of potential link prospects to find only the highest quality backlinks. Their tool is probably the best at segmenting and qualifying only the highest quality links that you should spend your time attaining. Mark Thompson. President, Search Creatively



There isn’t much to say about Ontolo, if you are into link building you probably already use them and love them. Ontolo made their SEO tools for beginners and for hard core advanced users, so no matter your level; you can use their tools to their maximum capacity. Zarko Zivkovic. Founder, Practical SEO




The Link Building Data & Power Inside Ontolo

Full-Text Searching

    Full Text Searches
  • Body Text
  • Title Text using [intitle:]
  • URL Text using [inurl:]
  • Domains & TLDs using [site:]
    Advanced Search Operators
  • [Plus] Require term in results
  • [Minus] Exclude term from results
  • [Asterisk] Wildcard searches
  • [Question] Single-character wildcard
  • [Quotes] Phrase searching
  • [Parenthesis] Sub-expressions
  • [Caret] Term boosting
  • [Tilde] Proximity search
  • [Tilde] Fuzzy search
  • [Colon,Parenthesis] Field grouping

Exportable Prospect Data

    Contact Information
  • EMail Addresses
  • Contact & Advertising URLs
  • Facebook & Twitter Accounts
  • Blog URLs & RSS Feeds
    PageRank
  • Minimum and maximum domain, subdomain and URL PageRank values.
    SEOmoz
  • Domain Backlinks (3 separate metrics)
  • Subdomain Backlinks (3 separate metrics)
  • URL Backlinks (3 separate metrics)
  • mozRank (3 separate metrics)
  • mozTrust (3 separate metrics)
  • Authority (2 separate metrics)
    Outbound Links
  • Total Outbound Links (3 separate metrics)
  • Unique Outbound Links (3 separate metrics)
  • Competitor Links
  • Competitor Restriction
    Qualification & Acquisition Statuses,
    Tags & Notes
  • Domains
  • Subdomains
  • URLs
    Other
  • Competitor Links
  • Oldest Date On Page (Freshness)
  • Pre-Defined Link & Content Types
  • Alexa Traffic Rank
  • TLDs, Domains, Subdomains & URLs

Are you ready to start finding more relevant and valuable link prospects?


Ontolo has everything you need to...
  • Quickly discover relevant, valuable, high-quality links.
  • Streamline your link building workflow.
  • Easily manage multiple link building campaigns.

Try Ontolo for Yourself,
Right Now. For Free.


Your Ontolo account includes:
  • Up to 50,000 Prospects/mo
  • Up to 25 Campaigns
  • Nightly Link Prospecting
  • PageRank Scores
  • SEOmoz Metrics
  • Alexa Ratings
  • Your Own, Custom Prospect Database.
Try Ontolo now, Free for 14 days.
After that, plans start at only $97/mo.


Sign up takes only 60 seconds. Cancel any time.

Ontolo is web-based software. You don't have to worry about installing anything, working with your IT group, or even your operating system compatibility. You can try any of our standard plans, right now, for free.



Wishing you the best of success building links,



Ben Wills & Andrew Davidoff

The Ontolo Team
Creators of free and paid enterprise-level link building tools for small, medium and large businesses and online marketing agencies.

P.S. We're a small business and we needed a technology like ours. We simply knew link building could be done better. None of the other link building tools out there were good enough for us. That's why we made Ontolo. We hope you enjoy using it as much as we enjoy building it for you.