Hey folks! Ben here. You might have noticed that after five consistent weeks of 20-50 minute videos, there wasn't one last week. And this is good because....

We've decided to shift the format of the videos to be more tangibly useful to each of you. So, instead of doing a higher-concept, long, drawn out video each week, we're putting together one great 10 minute video that showing you exactly, step-by-step how to take a piece of your link building efforts to the next level.

I'm really stoked about this series. When I started the videos, I knew we would end up calibrating, making some changes, etc. And, this is one of those changes.

You might have also noticed our nice little pun: Link Building How-Tos Day videos will, you guessed it, be released on Tuesdays!

(Easy there, tig(er)/(ress), we're #WordNerds just as much as we're link building nerds.)

• Marty Weintraub, President, aimClear, @aimclear
• Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C.
• Liana Evans, Director of Social Media, Serengeti Communications, @storyspinner
• Tracy Falke, Social Media Specialist, Freestyle Interactive, @tracy_falke

No formal presentations here, more conversational. 10 minutes in, and despite the conversation being awesome, I'm not finding direct actions to take from it. Might aggregate other live blogs on the session here.

In the meantime, follow @beebow for awesome live tweeting!

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• Andy Beal, CEO, Trackur, @andybeal

Just had an awesome lunch at The American Grilled Cheese Kitchen, ready get some good sessions in! [Got the Black and Blue in case you're wondering ;-)]

Side Note: Andy just launched a new version of Trackur this week!

Side Note 2: As someone who has worked closely with Andy for almost 10 years, it's awesome to see him take the idea of ORM and social media monitoring from non-existent to a full hour of easy-to-understand, actionable content. Really awesome presentation, the most valuable presentation I've been in for a long time. Maybe his next book should be on useful presentations. ;)

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Andy Beal

• [Moderator] Brett Tabke, CEO, WebmasterWorld, @btabke
• [Speaker] Aaron Kahlow, Chairman & Founder, Online Marketing Summit, @aaronkahlow
• [Speaker] Rand Fishkin, CEO, SEOmoz.org, @randfish
• [Speaker] Jim Boykin, CEO and Link Building Ninja, We Build Pages Internet Marketing Services, @jimboykin

Always great to see another Austinite (Brett Tabke) at these conferences. ;)

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Jim Boykin

Jim's busting on himself for how he bought links in the past ;)

EDU and GOV links have been easy to get.

How do you become a link magnet for trusted sites? Content.

• Tracy Falke, Social Media Specialist, Freestyle Interactive, seoidiot
• Paul Madden, Owner, Crea8 New Media, seoidiot
• Jeff Pulver, Entrepreneur, Chairman and Founder, JeffPulver.com, jeffpulver

Not sure if I missed Paul Madden or if I missed Jeff Pulver.....

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Tracy Falke

"Sentiment Analysis is bullshit." (Pulver doesn't like that!)

Jeff Pulver jumping in saying that you need to be on always in real time. Pressing Tracy about what gets automated.

Tools Tracy Uses:

• CoTweet
• HootSuite
• Social Oomph

I'm only going to be able to blog Lauren Vaccarello's presentation today, since I haven't yet figured out how to be in two places at once!

• Lauren Vaccarello, Sr. SEM Manager, SalesForce.com - @laurenv

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Lauren Vaccarello

Get clarity on the value of specific actions taken by users. How much is a form completion really worth?

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Setup separate, custom strategies for separate personas, representing various stages of the sales cycle. Awareness/Education Keywords, Actionable/Transactional Keywords.

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Build custom landing pages for individual keywords.

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SEMs should work with Sales team to let them know what keywords and efforts are successful. Take lessons learned in SEM to Sales.

(Ben's Sidenote: As someone who has worked in sales-centric businesses, any data and relationships you can build with sales teams are invaluable!)

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