One of the several major improvements we've made here at Ontolo this year is a focus more on using Ontolo for content marketing. We've taken our previously-link-building-focused tools and both expanded and simplified the key components into the Instant Prospector which is a research tool for content marketing, link building, PR, outreach, and more.
With the Instant Prospector, you can use Ontolo's predefined Templates of Prospecting Phrases to find link opportunities like guest posts and blogs, or you can use Ontolo's predefined templates for content research and outreach for things like compilations of tips, how-to content, and research-based content.
One thing you can also do is to create your own types of content to research, the define the Prospecting Phrases to be used in your own, custom Template. Continue reading →
One of the newest abilities of Ontolo is to research various kinds of content for your content marketing efforts. With Ontolo, in just minutes, you can perform targeted research for content you are writing and/or promoting.
What we realized was that great content often requires great research. Since Ontolo is, first and foremost, a research tool, we put a lot of time and energy into making it as great of a content research tool as it is a link building tool.
Some kinds of content we help you research quickly: Continue reading →
In middle school, around the same time my dad handed me his copy of The 7 Habits of Highly Effective People, he told me a story about goal setting and success.
He told me that he had learned from his own mentors (informally, through books, tapes, etc) - Zig Ziglar, Tony Robbins, Brian Tracy, etc - about a Yale study that tracked business students over a few decades. Some of the students wrote their goals and kept them in their wallets. Some didn't.
Those students were surveyed again a couple/few decades later. The ones who had written down their goals accomplished those goals at a significantly higher percentage than those who didn't. Continue reading →
You don't get paid for what you think, you get paid for what you do.
More precisely, you're valued for what you've done, not what you've thought or felt.
This applies if you're an agency, consultant, individual contributor, manager, etc. This also applies to friendships, family, and intimate relationships. Continue reading →
"I'm trying this new diet and..."
I hear this all the time. Even more so here in Boulder, the city where world class athletes mingle with the common folk and an outsider would never be able to tell which is which. This is the town where, when I rock climbed in Raleigh, NC, I was one of the better in-shape guys in the gym. In Boulder, I'm the fat kid.
When I overheard this person briefly mention they were trying a new diet, it reminded me of the experiments I've done in fitness and nutrition. What I realized was this: Continue reading →
In some way, shape, or form, I've studied "productivity" since reading The Seven Habits of Highly Effective People in middle school.
A couple years ago, I was drinking no less than 12 shots of espresso every day. It helped me get more work done. Faster. I could stay up later and I could get working immediately after waking up.
Get more done. Faster. The key to productivity. The key to success. The key to great accomplishments. The key to a great life... Continue reading →
Yes. You can now run huge Instant Prospector reports for less than $0.12 per report on our highest level plan.
It's only $0.19 per report on our new service level at $47/mo.
We also upgraded free accounts to get 25 Instant Prospector reports. This can easily get you over 100,000 or 200,000 customized link prospects, prioritized, with contact information. For free. Continue reading →
One of the main features that has been requested recently is the ability to exclude domains from your link prospect database searches.
Taking it a couple steps further than your requests, we released the following features today.
Domain Exclusions for Campaigns
Continue reading →
We've gone ahead and updated our SEO & Link Building Experts list, which now has 326 expert, their Twitter accounts, website, and RSS feeds all easily accessible.
We've also made it easy to let us know of changes or to suggest new experts, including yourself. Just fill out the form below to let us know of any suggestions and/or changes!
Ben & Andy Continue reading →
As we wrapped up 2012 and have geared up for 2013, we've decided to commit to helping the SEO and link building community as much as possible. We look around the industry and see so many up-and-coming marketers, people moving from in-house to consulting, etc. And as we've shifted our focus at Ontolo away from agency services and toward building tools almost two years ago, we're better at building marketing tools than we are at marketing websites.
So this is where you come in and where we want to help. We'd love to help promote you and/or your business by interviewing you on the ontolo blog. We know that there are so many of you out there with great stories and tons to contribute that would be a benefit both to you and to our readers. Continue reading →