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38 New Link Building Resources: the "Relevant Link Building Metrics" Edition (8/27 - 9/2)










Welcome, welcome, to this week's cascade of link building wonderment. This week the link building brains of our industry published five resources all relating to relevance and metrics in link building - to mark this happy event we floated all five to the top of the roundup. If you missed last week's round up, check it out here. Special thanks this week to Brian Foy for reminding us to get our video page straight, Mr. Don "teh Supernaut" Rhodes for being relentlessly awesome, Dave Harry just for being Dave, and Dana Lookadoo, an Ontolo patron saint, who launched Yo! Yo! SEO, all while expertly covering the Mozinar.

How to Review 250 Link Prospects in One Hour: Link Building How-Tos Day










Hey folks! Ben here. You might have noticed that after five consistent weeks of 20-50 minute videos, there wasn't one last week. And this is good because....

We've decided to shift the format of the videos to be more tangibly useful to each of you. So, instead of doing a higher-concept, long, drawn out video each week, we're putting together one great 10 minute video that showing you exactly, step-by-step how to take a piece of your link building efforts to the next level.

I'm really stoked about this series. When I started the videos, I knew we would end up calibrating, making some changes, etc. And, this is one of those changes.

You might have also noticed our nice little pun: Link Building How-Tos Day videos will, you guessed it, be released on Tuesdays!

(Easy there, tig(er)/(ress), we're #WordNerds just as much as we're link building nerds.)

28 New Link Building Resources: the "Dixon Jones Rocks" Edition (8/20 - 8/26)










Welcome welcome, my link luring lads and lasses! This week's roundup profers the firehose of link building related content with only minor editorial curation (check out Wiep for that ;)! Read our roundups at your own risk and with your brain fully engaged :D ...So, we're big Dixon Jones fans, and even more so now that he busted out Link data from Blekko in less time that it took us to compile this roundup. In case you missed it, or had nothing to do for the next several hours, here's last week's round up: 54 New Link Building Resources: the SES SF Edition!

See you next week folks. (Special thanks for submission to, in order of response, Fabio Ricotta of MestreSEO Dixon Jones of Receptional David Harry of teh SEODojo Matt Owen of Epic Win Media. Cheers mates!)

62 Queries for Writing Ultimate Guides that Build Links, Leads and Legacy










There's a content series waiting to happen in your market. This content series builds high-trust links because of its thoroughness, emphasis on utility and the inclusion of "info-swag" such as free tools, checklists and widgets. This content series drives leads because it emphasizes your company's unique expertise and capacity to understand core market concerns. Through careful promotion this content series creates a lasting legacy in your market and becomes a "pillar of wisdom" that experts cite for years. That's right... this content series is YOUR "Ultimate Guide" series. Let's get going...

This article is the first installment of our "Ultimate Guide to Writing Ultimate Guides," which will be a free, members-only PDF (sign up to become an Ontolo member now >>). This article covers the research phase, which is the most important phase to get right the first time. Through your research - and the free, members-only UG2UGs Worksheet - you create a linkable content road map, useful as an editorial calendar, that you can follow for months to come.

SES San Francisco, Live Blogging, Killer Facebook Marketing: Do's and Don'ts; Marty Weintraub, Mark Rosenberg, Liana Evans, Trac










No formal presentations here, more conversational. 10 minutes in, and despite the conversation being awesome, I'm not finding direct actions to take from it. Might aggregate other live blogs on the session here.

In the meantime, follow @beebow for awesome live tweeting!

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SES San Francisco, Live Blogging, Andy Beal: Managing Your Google Reputation










Just had an awesome lunch at The American Grilled Cheese Kitchen, ready get some good sessions in! [Got the Black and Blue in case you're wondering ;-)]

Side Note: Andy just launched a new version of Trackur this week!

Side Note 2: As someone who has worked closely with Andy for almost 10 years, it's awesome to see him take the idea of ORM and social media monitoring from non-existent to a full hour of easy-to-understand, actionable content. Really awesome presentation, the most valuable presentation I've been in for a long time. Maybe his next book should be on useful presentations. ;)

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Andy Beal

54 New Link Building Resources: the SES SF Edition! 8/13-8/19










Link builders, let me start with an apology. To you, your clients, your bosses and your significant others. Your productivity today is officially over... The GOOD news is that you'll get smarter, faster and more efficient at link building. So... you're welcome :D Ontolo's very own Ben Wills is working overtime at SES SF - if you only have time for one post check out How to Become a Link Magnet: with Brett Tabke, Rand Fishkin, Aaron Kahlow, Jim Boykin. Somehow he still had time to film and edit a video on link acquisition! Special thanks to Nicola Stott and Jaamit Durrani for their contributions.

SES San Francisco, Live Blogging, How to Become a Link Magnet; Brett Tabke, Rand Fishkin, Aaron Kahlow, Jim Boykin










Always great to see another Austinite (Brett Tabke) at these conferences. ;)

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Jim Boykin

Jim's busting on himself for how he bought links in the past ;)

EDU and GOV links have been easy to get.

How do you become a link magnet for trusted sites? Content.

SES San Francisco, Live Blogging, Twitternation & Automation; Tracy Falke, Paul Madden, Jeff Pulver










Not sure if I missed Paul Madden or if I missed Jeff Pulver.....

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Tracy Falke

"Sentiment Analysis is bullshit." (Pulver doesn't like that!)

Jeff Pulver jumping in saying that you need to be on always in real time. Pressing Tracy about what gets automated.

Tools Tracy Uses:

SES San Francisco, Live Blogging, B2B Search Marketing Tips: Lauren Vaccarello










I'm only going to be able to blog Lauren Vaccarello's presentation today, since I haven't yet figured out how to be in two places at once!

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Lauren Vaccarello

Get clarity on the value of specific actions taken by users. How much is a form completion really worth?

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Setup separate, custom strategies for separate personas, representing various stages of the sales cycle. Awareness/Education Keywords, Actionable/Transactional Keywords.

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Build custom landing pages for individual keywords.

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SEMs should work with Sales team to let them know what keywords and efforts are successful. Take lessons learned in SEM to Sales.

(Ben's Sidenote: As someone who has worked in sales-centric businesses, any data and relationships you can build with sales teams are invaluable!)

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