When we wrote last week asking for feedback on the next version of The Link Building Toolset, we thought we might get a good number of responses.

And we did.

In fact, we got almost five times the number of responses we were hoping for. Not only that, but you all obviously took your time to tell us exactly what you are looking for in a link building tool.

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Before diving into this week's fantastic posts that will help you to become a better link builder, we wanted to let you in on a quick demo video of the New Ontolo Link Building Toolset (Verion 3) that's coming out on June 28th. Here's a link to the 60 second video. We'll have lot's more details next week. So stay tuned.

Ross Hudgens kicks off with two fantastic posts this week, topping both lists. His first, "Build Great Content So You Can Buy Paid Links" is an essential read for anyone engaging in the white/black hat link building ethics debate. The bottom line in that post? Well. Go read it.

Link Building Must Reads Build Great Content So You Can Buy Paid Links

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Our number one, insanely-focused goal of the next version of the Ontolo Link Building Toolset has been this: To help you be able to quickly find the most valuable sites in your market for high-quality link prospects. In this post, we want to let you in on a significant new feature to help you accomplish just that, faster than ever.

The next version of the Ontolo Link Building Toolset comes out on June 28th, in less than two weeks. As we're wrapping up revisions and finalizing new features, we want to give you a sneak peek into what's coming for our users. In addition to Link Building Workflow Management features, a Simpler UI, and some New Pricing, we're also advancing the Ontolo technology to continue leading the innovation in link building technology available to you.

Introducing: Ontolo's Advanced Search Operators

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When we launched the second version of The Ontolo Link Building Toolset last October, we quickly learned how important it is for you as a link builder to quickly find relevant and valuable link prospects. We’re glad to share with you that the interface has been completely rewritten, we will be releasing new service levels, and we’ve taken the first steps toward providing innovative and highly-useful Link Building Workflow Management tools.


The new Link Building Toolset, Version 3, is coming out in less than two weeks (June 28th). We have a few more features we are looking to add, we haven’t finalized the new pricing, and it would really help if we could understand what your dream link building tool would look like.

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I really love Hugo Guzman's post this week on how to present link building to clients. I've been doing SEO since the summer of 2001 and I still find that I'm changing and tweaking how I describe it. 10 years in and it's still difficult to do concisely. His post will certainly help if you're running into a similar situation.

And, maybe it's because I love large link building projects, but Dejan Petrovic's post on Link Building Managment is fantastic. I don't know of any other post that speaks so clearly and directly on how to manage large link building projects. Go read that post now.

Link Building Must Reads Link Building Management

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This week, we bring to you some great posts that may seem contrary to our own messaging here at Ontolo. Michael Martinez's post this week could be interpreted as speaking against the kind of link building research that we support and help you to achieve. Of course, it all depends on how you use the tools provided to you. Are you using them to execute common link building strategies, or are you using research and automation to improve your ability to build valuable relationships?

In addition to Michael Martinez's post, Rand offers a stroke of insight into what's worked well for him in many aspects of his life and the business of SEOmoz: building and leveraging relationships rather than slogging through the traditional link building process.

Link Building Must Reads How to Get Testimonials (and Links) with Free Stuff

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For some reason, it seemed like this week was feeling short on link building guides and how-to content. But, looking back through the news, it's been a pretty fantastic week for link building content.

This week, we have a range of absolutely everything; automation, link building queries, resource lists, case studies and more.

Link Building Must Reads A Campaign Prep Checklist For Link Builders

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Since Garrett's now kicking ass with Citation Labs, we've been trying to figure out the best way to continue getting the best link building information in your hands. Garrett's got a huge and phenomenal list that comes out every couple of weeks. What we've decided to do here is focus exclusively on a smaller subset of the best link building how-to posts. So, every Friday morning, check in here for the best link building how-to content that's come out in the past seven days.

We're going for a simple format here. Two sections. The first list is Link Building Must Reads and the second list is Notable Link Building Posts.

Now, onto the good stuff!

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This is one of those blog posts that you sit down to write and you're not quite sure where to start. So, I'll jump right in.

Starting today, Garrett French is wrapping up his time at Ontolo and working full time on Citation Labs, a link building and marketing strategy consultancy to serve agencies, teams and larger brands that he's just started.

And now, those details that everyone always wants to know with these things. ;)

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This is a guest post by Kieran Flanagan of SearchBrat, SEO & Link Building Services. Follow him on Twitter at @searchbrat.

Whenever I think of creative link bait/content done well, it reminds me of a good sales strategy. Products that sell best are those constructed to solve a particular markets problem.

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